Senior Acquisition Marketing Specialist at Turo

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, TransportationIndustries

Requirements

4+ years of experience in performance or digital marketing at a B2C, media agency, or eCommerce company
Technical user acquisition background, with proven knowledge of campaign setup, ad creation, and targeting levers
Proven experience with Paid Social channels and media buying across other various channels (paid search, display, video, app advertising), customer acquisition KPIs, campaign types, ad formats, audiences, and best practices
Track record of scaling paid campaigns, launching new channels, and building and implementing a creative testing engine
Proficient in manipulating data and generating concise reports with actionable insights
Strong collaboration skills, having worked on cross-team projects / integrated campaigns
Strong project management skills – with the ability to independently complete assigned tasks successfully and on time
Comfortable taking the initiative, naturally curious, and a growth mindset
Bonus: Day-to-day toolkit includes Excel, GA4, GTM, Appsflyer and other similar tools
Bonus: Proficiency in SQL and data analysis
Bonus: BA/BS in Business/Marketing, Economics, Math & Statistics
Bonus: Relevant experience managing a 7-digit annual advertising budget, and efficiently allocating it across campaigns to maximize profitability

Responsibilities

Plan and execute paid user acquisition campaigns across a diverse channel portfolio including Meta, Reddit, Pinterest, and TikTok, across web and/or app advertising
Be hands-on daily, managing and fine-tuning campaigns, testing optimal bidding strategies, exploring growth opportunities, and optimizing performance to meet KPIs such as CAC, CPA, ROAS, ROI, LTV, and payback period
Conduct A/B testing and identify best-performing content, creative, copy, and landing pages to maximize acquisition efforts and own the feedback loop with the design and content studio team
Conduct regular audience targeting and competitive analysis
Pull, manipulate, and report on campaign and channel data to develop actionable insights
Utilize web analytics and attribution platforms to measure and lift performance
Partner with internal and global cross-functional teams, including SEO, Brand, Creative Studio, Product, and Data to execute acquisition plans

Skills

Key technologies and capabilities for this role

MetaRedditPinterestTikTokPaid SocialA/B TestingBidding StrategiesAudience TargetingCompetitive AnalysisWeb AnalyticsAttribution PlatformsData AnalysisPerformance Marketing

Questions & Answers

Common questions about this position

What experience level is required for this role?

The position requires 4+ years of experience in performance or digital marketing at a B2C, media agency, or eCommerce company.

What are the key responsibilities of the Senior Acquisition Marketing Specialist?

You will plan and execute paid user acquisition campaigns across channels like Meta, Reddit, Pinterest, and TikTok, manage and optimize campaigns daily, conduct A/B testing, perform audience and competitive analysis, and partner with cross-functional teams.

What is the company culture like at Turo's Marketing team?

The team is hard-working and down-to-earth, collaborative across teams, values strong communication, innovative ideas, and lives by Turo’s values of grounded, bold, expressive, and driven.

What skills make a strong candidate for this position?

Ideal candidates are performance and data-minded with proven experience scaling paid campaigns, proficiency in data manipulation and reporting, strong collaboration and project management skills, and knowledge of Paid Social channels and KPIs like CAC, CPA, ROAS.

Is this a remote position or does it require office work?

This information is not specified in the job description.

Turo

Peer-to-peer car sharing platform for rentals

About Turo

Turo operates in the peer-to-peer car sharing market, allowing private car owners to rent out their vehicles to others. Car owners can list their vehicles on Turo’s platform, where they set their own rental prices and availability. Renters can browse these listings, select a vehicle that meets their needs, and book it for a specific time. Turo facilitates the transaction by providing insurance coverage and customer support, ensuring a smooth experience for both car owners and renters. The company earns revenue by taking a percentage of the rental fee, which aligns its interests with those of its users. Turo stands out from competitors by offering a diverse range of vehicles, including everyday cars, luxury, and specialty options. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rental services, leveraging the sharing economy to connect car owners with renters.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$451.3MTotal Funding

POST_IPO_EQUITYCompany Stage

Automotive & Transportation, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Negative incidents involving rented vehicles could damage Turo's reputation.

New competitors like ZEV co-op could capture market share with eco-friendly models.

Market volatility could impact Turo's IPO plans and investor confidence.

Differentiation

Turo offers a wide variety of vehicles, from everyday to luxury models.

The platform provides a cost-effective alternative to traditional car rental services.

Turo's commission-based model aligns its interests with users' successful transactions.

Upsides

Turo's partnership with United Airlines enhances customer acquisition and retention.

Expansion in Australia indicates potential for further international market penetration.

Winning the unitQ Quality Excellence Award highlights Turo's commitment to customer experience.

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