Sr. Manager, Account Based Marketing
Dandy- Full Time
- Senior (5 to 8 years)
Candidates should have 5-7 years of B2B marketing experience, ideally in SaaS or fintech. A technical background or experience in Finance, Consulting, Engineering, or Product is required. Deep knowledge of specialized technology such as Demandbase, 6sense, Terminus, LinkedIn Ads, Marketo, HubSpot, and Salesforce is essential, along with strong analytical skills for campaign measurement and reporting. The ability to work cross-functionally and build trust with Sales is also necessary.
The Senior Account Based Growth Manager will identify and prioritize accounts by analyzing data and collaborating with the data science and engineering teams. They will own and execute end-to-end ABM campaigns targeting strategic accounts and optimize the tech stack for targeting, automation, and measurement. This role involves partnering with Sales to drive account engagement strategies and ensuring the development of high-performing content for C-level decision-makers. Additionally, they will launch, measure, and iterate campaigns rapidly, operationalizing successful strategies.
Corporate card and spend management platform
Ramp provides a corporate card and spend management platform that helps businesses track expenses and save money. The platform allows finance teams to manage corporate cards, expense reports, and bill payments in one place, and it integrates with tools like Slack for added convenience. Ramp serves a wide range of clients, from large enterprises to creative agencies, and aims to reduce overall expenses through its comprehensive financial tools. Unlike competitors such as Amex and Brex, Ramp generates revenue through interchange fees on card transactions and subscription fees for advanced features. The company's goal is to streamline financial operations for businesses and help them achieve significant cost savings.