Senior ABM & Lifecycle Paid Ads Manager | Global Remote

About Deel

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why Deel?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Capterra, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

What You’ll Do At Deel

• Own Deel’s account based marketing (ABM) and lifecycle paid marketing strategy, implementation and execution, globally.
• Develop and execute paid marketing campaigns focused on key accounts (1:1, 1:few, 1:many, and customers) to generate performance and drive awareness and engagement, supporting the sales pipeline.
• Work closely with our ABM vendor, Enterprise PMMs and Sales leads, Regional Marketing Managers, Marketing Ops, Sales and Data Analytics teams to align with the overall strategy to synchronize targeted account lists, motions and messaging across demand gen.
• Initiate, manage and collaborate cross-functionally with other teams to generate the most effective campaigns and assets across all marketing channels as well as educate the wider teams on ABM & Lifecycle paid motions, performance and execution.
• Work with other Paid Ads Managers and ad account vendors to cross-knowledge share and ensure we are maintaining best practices across all campaigns.
• Define and analyze KPIs, enhance campaign effectiveness, and ensure alignment with sales and lifecycle objectives.

Key Qualifications

• 5+ years of experience in B2B paid ads with at least 2 years of experience focused on account-based marketing (ABM) paid ads/demand gen.
• Experience working with Salesforce, Hubspot, and ABM technologies (Demandbase a huge plus).
• Experience working on Lifecycle paid ads execution and how they differentiate from new business paid strategies.
• You have run marketing programs globally and experience working with different markets and localization.
• Proactive self-starter with high autonomy and the ability to manage multiple complex projects simultaneously.
• You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives.