Segment Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: Full Time
• Salary: Not specified

Granicus is a company driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry. They are on a mission to support their customers with meeting the needs of their communities and implementing their technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as one of the best companies to work for on BuiltIn. Over the last 25 years, they have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use their digital solutions to make the world a better place.

The Segment Marketing Manager, Host Compliance & PCL, leads the strategy, execution, and optimization of integrated marketing campaigns targeting the short-term rental community and the full lifecycle for permitting, compliance, and licensing. They will own the marketing strategy – campaigns, events, media partnerships, and budget management – while collaborating with sales, business development, customer success, and other internal teams to drive pipeline and bookings.

Responsibilities

• Own the creation, execution, and optimization of multi-channel marketing strategies for the education and special district markets, aligning with business goals and budget requirements.
• Develop and lead targeted programs and campaigns across various channels, including events, digital, and media partnerships, to generate marketing-originated pipeline and bookings.
• Collaborate closely with sales, business development, customer success, and other internal marketing teams to align efforts.
• Serve as the primary point of contact for media partners, managing relationships and negotiating terms to maximize marketing impact.
• Provide guidance and mentorship to a shared marketing specialist, guiding their involvement in campaign execution, sales collaboration, and media partnerships.
• Continuously assess market trends, customer needs, and the competitive landscape to refine marketing strategies.
• Work cross-functionally with customer success and experience solutions teams to integrate marketing efforts into customer-facing initiatives that enhance the customer journey.
• Oversee ABM (account-based marketing) strategies and execution for priority accounts.
• Report program performance metrics to sales, marketing, and executive leadership, focusing on marketing contribution and return on marketing investment.

Requirements

• 5+ years of experience in marketing.
• Experience in public sector marketing or government services is highly preferred.
• Proven history of leading successful marketing campaigns that drive pipeline and revenue growth.
• Strong knowledge of marketing tools (e.g., Marketo, Google Analytics, Salesforce) and an ability to translate insights into actionable strategies.
• Experience managing relationships with media partners and allocating budgets to maximize marketing impact.

Company Information

Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as one of the best companies to work for on BuiltIn. They have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers. Their solutions include communications, government website design, meeting and agenda management software, records management, and digital services. They empower stronger relationships between government and residents.