Segment Marketing Manager, Enterprise
UserTestingSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
GovTech, Government TechnologyIndustries
Requirements
Candidates should have 5+ years of experience in marketing, with a preference for experience in public sector marketing or government services. They should possess a proven history of leading successful marketing campaigns that drive pipeline and revenue growth, along with strong knowledge of marketing tools such as Marketo, Google Analytics, and Salesforce.
Responsibilities
The Segment Marketing Manager will own the creation, execution, and optimization of multi-channel marketing strategies for the education and special district markets, aligning with business goals and budget requirements. They will develop and lead targeted programs and campaigns across various channels, including events, digital, and media partnerships, to generate marketing-originated pipeline and bookings. The role involves collaborating with sales, business development, customer success, and other internal teams, serving as the primary point of contact for media partners, providing guidance to a marketing specialist, continuously assessing market trends, working cross-functionally with customer success teams, overseeing ABM strategies, and reporting program performance metrics to leadership.
Skills
Marketing
Strategy
Campaigns
Budget Management
Sales
Business Development
Customer Success
Permitting
Compliance
Licensing
Granicus
Digital solutions for government agencies
About Granicus
Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.
Key Metrics
Core, West VirginiaHeadquarters
1999Year Founded
$10MTotal Funding
EARLY_VCCompany Stage
Government & Public SectorIndustries
1,001-5,000Employees