Director, Global Field & Event Marketing
Immersive LabsSalary not specified
- Full Time
- Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Marketing & Advertising, Software, Retail, Consumer Goods, BankingIndustries
Position Overview
- Location Type: Remote
- Job Type: Full-time
- Salary: Not specified
UserTesting, a leader in experience research and insights, is seeking a Director, Segment Marketing, North America. This role is responsible for building and executing localized marketing programs that create and accelerate pipeline for the region. You will lead a team of segment marketers and have high autonomy in tailoring global marketing initiatives for local markets while executing within an overarching global strategy. This role will be instrumental in defining and scaling Account-Based Marketing (ABM) efforts from the ground up and ensuring that field events, digital campaigns, and content strategies directly contribute to pipeline growth.
Requirements
- Not specified
Responsibilities
- Own and execute the segment marketing strategy in alignment with global marketing frameworks and regional sales priorities.
- Develop and scale an Account-Based Marketing (ABM) motion for strategic accounts in the region.
- Drive local activation of global digital campaigns through field events, webinars, paid media, and account-based experiences.
- Ensure that marketing programs resonate with our buyers in key segments and industries such as banking, retail, consumer products, and software.
- Work in tight collaboration with Sales Leaders to ensure marketing efforts align with pipeline generation goals.
- Own KPIs including pipeline created and influenced for the North America region.
- Serve as a key advocate for Enterprise sales teams, ensuring that solution marketing, corporate marketing, and digital marketing teams incorporate the region’s needs into global campaigns.
- Working closely with Marketing Operations, provide leadership and direction on building reporting and dashboards needed for the region and the team.
- Own execution of regional field events, including executive roundtables, partner and industry events, and regional summits.
- Collaborate with the global event team to ensure regional alignment.
Company Information
- Company: UserTesting (merged with UserZoom)
- Industry: Experience Research and Insights
- Customer Base: Over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies.
- Mission: To transform how companies learn from and understand their customers.
- Years in Business: 15+ years
Skills
Account-Based Marketing (ABM)
Digital Campaigns
Event Management
Content Strategy
Sales Collaboration
Marketing Analytics
Regional Marketing
Leadership
UserTesting
Provides customer insights for digital products
About UserTesting
UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.
San Francisco, CaliforniaHeadquarters
2007Year Founded
$147.6MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees