Sr Performance and Demand Marketing Manager
1PasswordSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Marketing & Advertising, Software, Retail, Consumer Goods, BankingIndustries
Requirements
The ideal candidate should possess a Bachelor's degree in Marketing, Business, or a related field, and have a minimum of 8 years of marketing experience, with at least 5 years in a leadership role within a B2B marketing organization. Strong strategic thinking, account-based marketing (ABM) expertise, and experience scaling marketing programs are essential. Demonstrated success in driving pipeline growth and collaborating effectively with sales teams are also required.
Responsibilities
The Director, Segment Marketing, North America will be responsible for building and executing localized marketing programs to create and accelerate pipeline for the region, leading a team of segment marketers and tailoring global marketing initiatives for local markets. They will define and scale ABM efforts, drive local activation of digital campaigns, ensure marketing programs resonate with buyers, and collaborate with Sales Leaders to align marketing efforts with pipeline generation goals. Additionally, the role involves owning execution of regional field events, collaborating on regional campaigns, and providing leadership on reporting and dashboards for the region and the team.
Skills
Account-Based Marketing (ABM)
Digital Campaigns
Event Management
Content Strategy
Sales Collaboration
Marketing Analytics
Regional Marketing
Leadership
UserTesting
Provides customer insights for digital products
About UserTesting
UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.
Key Metrics
San Francisco, CaliforniaHeadquarters
2007Year Founded
$147.6MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees