Sales Planner at The New York Times

London, England, United Kingdom

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Advertising, PublishingIndustries

Requirements

Proven relevant experience in Digital advertising (Print or Programmatic experience an added bonus)
Great attention to detail

Responsibilities

Support development of RFP (Requests for Proposal) process utilising the full scope of NYT ad products that strategically address the advertiser’s needs and campaign objectives for both print and digital
Coordinate the digital and print process workflow from RFP to IO in partnership with Sales and liaise with key approval stakeholders in AdOps and Ad Solutions, Revenue Analytics, Legal, Ad Product, T Brand Studio, Insights and Strategy. Communicate detailed and specific account information to Sales and Operations management
Build and revise media plans, check avails, reserve fixed placements and update associated fixed placement calendars, negotiate Terms & Conditions. Enter final plans into online proposal systems
Update Ad Point, Salesforce and Monday.com throughout the sales process with necessary account information, including ensuring accurate Opportunities, Rate Adjustments, etc
Coordinate handover of digital campaigns to Ad Ops and Ad Solutions to ensure pre-sale/post-sale continuity
Attend all Product trainings and develop a deep understanding of the full suite of NYT products across all platforms to ultimately become a Subject Matter Expert in one or two chosen fields
Build and revise print plans, update various print databases, request reservations and positions, create IO’s for reservations and rate approvals for billing, ensure no credit holds. Work with our Customer Order Fulfilment (COF), Rate Cards and Finance Teams, Ad Production Departments to ensure accurate billing and material contacts
Build competitive decks for various business categories
Provide excellent customer service to both internal and external clients
Work with the Yield team to ensure rate integrity and maximisation of revenue
Adhere to process controls and ensure all approvals are accurately secured
Maintain proper documentation of all IOs, T&Cs and Campaign activities for the assigned accounts
Help with campaign kick-off call organisation and ensure kick-off material is accurate
Field customer complaints and work with the appropriate department to resolve them
Respond to servicing and information requests from team members and clients: work with various internal teams to gather information for customers and fulfil requests

Skills

Key technologies and capabilities for this role

RFPMedia PlanningDigital AdvertisingPrint AdvertisingAdOpsIOSales PlanningAd Solutions

Questions & Answers

Common questions about this position

Is this Sales Planner role remote or office-based?

The role is based in London and requires joining the Advertising team there.

What are the main responsibilities of the Sales Planner?

Responsibilities include supporting RFP development using NYT ad products, coordinating workflows from RFP to IO, building and revising media plans, updating systems like Ad Point and Salesforce, and handling campaign handovers.

What skills or knowledge are needed for this position?

Candidates need knowledge of digital and print advertising platforms, tools, and products, experience with sales processes including RFP, media planning, IO creation, and proficiency with tools like Salesforce, Ad Point, and Monday.com.

What is the reporting structure for the Sales Planner?

This position reports to the Senior Manager, Sales Planning.

What makes a strong candidate for the Sales Planner role?

A strong candidate will have experience in advertising sales processes, the ability to coordinate with multiple internal teams like AdOps and Legal, and a willingness to attend product trainings to become a subject matter expert in NYT products.

The New York Times

Digital and print news organization

About The New York Times

The New York Times provides news coverage, analysis, and opinion pieces on various topics such as politics, business, technology, and culture, catering to a global audience. Its products include both digital and print editions, which operate on a subscription-based model, generating revenue from over 10 million paid subscriptions. The company also earns income through advertising, including display ads and sponsored content. What sets The New York Times apart from competitors is its reputation for reliable journalism and in-depth reporting. Additionally, it offers specialized services like NYT Cooking, which enhances the value for subscribers. The goal of The New York Times is to deliver high-quality journalism while adapting to the changing media landscape.

New York City, New YorkHeadquarters

1850Year Founded

$600.2MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Legal challenges from AI companies could strain financial resources.

Internal conflicts over editorial policies may affect staff morale and integrity.

Collaborations may lead to conflicts over editorial control and revenue sharing.

Differentiation

The New York Times has won 98 Pulitzer Prizes, more than any other newspaper.

It offers specialized services like NYT Cooking, enhancing subscriber value.

The company boasts over 10 million paid subscriptions, leading in digital news.

Upsides

Increased demand for audio content boosts The New York Times' podcast offerings.

Growing interest in climate change topics can expand The New York Times' readership.

The popularity of newsletters strengthens subscriber relationships and engagement.

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