Field Marketing Manager
PerformYard- Full Time
- Junior (1 to 2 years)
Candidates must have a high school diploma or equivalent, with a college degree being a plus. They should possess 1-2 years of experience in sales, with retail experience considered advantageous. A self-driven attitude to implement marketing initiatives independently is essential, along with a strong commitment to delivering high-quality work and understanding customer needs to tailor marketing efforts effectively. Adaptability in marketing strategies to changing circumstances is also required.
The Marketing Associate will standardize customer experience and organize company participation in 7-10 trade shows annually. They are responsible for identifying and pursuing marketing strategies to increase revenue while ensuring consistent brand management and messaging. Additionally, they will contribute to and adhere to the annual marketing budget, manage projects with outside vendors, and understand key performance metrics and tracking tools for marketing activities to translate results into actionable marketing initiatives.
Develops automated driving technologies for vehicles
Latitude AI develops automated driving technologies aimed at enhancing the driving experience. Their primary product is a hands-free, eyes-off driver assist system designed for next-generation Ford vehicles. This system allows drivers to engage in other activities while the vehicle manages driving tasks, thereby making driving safer and less stressful. Latitude AI stands out from competitors by combining the agility of a startup with the manufacturing capabilities of Ford, enabling rapid development and integration of advanced technologies into vehicles. The company's goal is to redefine how people interact with their cars, improving safety and providing drivers with more free time during their journeys.