Sales Enablement Program Manager at ibotta

Denver, Colorado, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SalesIndustries

Requirements

6+ years of experience in a sales enablement role or related function
Bachelor's degree in Marketing, Business, Communications, or a related field
Strong background in sales or marketing, with a consistent record of ideating and deploying effective sales, marketing, and enablement strategies
Proven track record of developing and executing successful sales training and enablement strategies that drive measurable results
Strong preference for experience in or around the CPG industry, particularly in food, beverage, alcohol, beauty, personal care, and general merchandise verticals
Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present complex ideas
Highly motivated with the ability to handle multiple projects and shifting priorities with ease
Able to operate independently with minimal supervision
Translational proficiency: Proficient at translating complex product capabilities (e.g., measurement methodologies, AI-enabled software) into clear and compelling stories for technical and non-technical audiences, and into practical training programs and supporting resources
Strategic thinker with a deep understanding of market dynamics, customer needs, and competitive landscapes
Technical proficiency: Experience managing and optimizing content within sales enablement platforms (e.g., Highspot)
Proficiency with CRM systems (Salesforce)
Advanced presentation skills
Portfolio of work (e.g., training scripts, pitch decks, playbooks, content samples) highly desirable
Candidates must live in the United States (hybrid role in Denver, CO requiring 3 days in office: Tuesday, Wednesday, Thursday)
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere

Responsibilities

Program Ownership: Manage dedicated enablement programs (e.g., new product launches, publishers, internal sales process changes, support development & lead delivery of new sales plays) from planning, execution, to analysis to ensure successful adoption by sales team
Resource Creation: Develop all necessary program-specific sales tools, like playbooks, presentations, FAQs, client outreach templates, and quick guides
Direct Training & Support: Lead program-specific training sessions, live demos of technical platform (e.g., Salesforce, Self-Service Tools) and continuous education (reinforcement, sales application and analytics); own the strategy, content development and lead these trainings to enhance selling
Internal Communications: Handle regular communications related to programs and other sales initiatives (e.g., N2K), keeping the sales team informed and engaged
Cross-functional Collaboration: Partner closely with sales, product management, marketing, sales operations, and customer success teams
Performance Analysis: Monitor and analyze KPIs related to sales content and enablement initiatives; leverage insights to continuously refine strategies, optimize resources, and improve sales team effectiveness

Skills

Sales Enablement

Program Management

Salesforce

Sales Training

Sales Playbooks

KPIs

Analytics

Sales Operations

Cross-functional Collaboration

ibotta

Shopping rewards app for cash-back offers

About ibotta

Ibotta operates a shopping rewards app that connects brands with millennial consumers by offering cash-back rewards for purchases. Users earn cash back by shopping at partner retailers, which encourages them to shop more often and spend more. Brands and retailers collaborate with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. The company aims to enhance brand awareness and drive incremental sales for its clients, making it a significant player in the retail and consumer goods market.

Denver, ColoradoHeadquarters

2012Year Founded

$58.4MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Parental leave

Onsite gym

Dinner perk

Healthcare coverage

Culture club

401(k) match

Team wide bonus

Flexible time off

Equity

Lifestyle spending account

Risks

Increased competition from platforms like Rakuten and Honey could dilute market share.

Reliance on major retailers means disruptions could significantly impact revenue.

Rapid expansion in Denver may lead to increased operational costs and financial strain.

Differentiation

Ibotta offers cash-back rewards, incentivizing frequent shopping and larger purchases.

The Ibotta Performance Network delivers coordinated promotions across multiple platforms.

Ibotta connects brands with millions of millennial consumers, enhancing brand awareness and sales.

Upsides

Ibotta's user base grew by 158%, indicating strong consumer engagement.

Partnerships with major retailers like Walmart and Instacart boost Ibotta's market reach.

Winning the MarTech Breakthrough Award highlights Ibotta's innovation in performance marketing.

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