Sales Development Representative (SDR) - Xplor Recreation

Employment Type: Full-time Location Type: Remote Location: Hybrid and flexible working model (3 days in office, 2 days remote)

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Company Description

At Xplor, our mission is to empower people to make the most of each day. We provide small and medium-sized businesses with intuitive, cloud-based technology solutions designed to simplify the complexities of running and growing a business, allowing owners to focus on their passions. Xplor Pay ensures businesses get paid quickly and securely, with a transparent, fast, and accurate payment platform built in-house.

We are united by our purpose of helping people succeed. Joining our team means becoming part of a culture that fosters personal connections and strengthens relationships with Xplor products.

This Sales Development Representative role specifically supports the Xplor Recreation brand within the Fitness & Wellbeing vertical. Xplor Recreation offers a SaaS platform purpose-built to help parks and recreation agencies across North America streamline operations, enhance community engagement, and manage programs, facilities, memberships, and payments in one centralized solution.

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Job Description

As a Sales Development Representative (SDR) at Xplor Recreation, you will be at the forefront of our lead generation efforts, with a primary focus on inbound opportunities (approximately 60%) and a secondary focus on outbound outreach (approximately 40%). You will play a critical role in identifying and engaging prospective clients, qualifying inbound demo requests, and expanding our market presence through strategic discovery.

Reporting to the VP of Sales and Marketing, you will collaborate closely with members across the Sales and Marketing functions. Your responsibilities will include responding to inbound interest, prioritizing outreach efforts, and converting leads into qualified opportunities through discovery conversations. Success in this role hinges on your ability to communicate clearly, build rapport quickly, and understand client needs.

This position is essential for building a strong pipeline of new opportunities and plays a critical part in our company’s growth. We are looking for a driven, resourceful individual who thrives on creating meaningful connections. You will excel by leveraging strong communication skills, creative problem-solving, and a proactive approach to consistently engage prospects and deliver value. You will also support outbound prospecting efforts, contributing to overall pipeline development and ensuring seamless collaboration across teams.

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Key Responsibilities

• Respond to and Qualify Inbound Leads: Manage and qualify inbound demo and follow-up requests, ensuring timely responses and thoughtful discovery to assess fit.
• Drive Outbound Lead Generation (Secondary Focus): Proactively call and email into targeted lists, engaging potential prospects to introduce them to Xplor Recreation and assess their needs.
• Conduct Discovery to Qualify Leads: Utilize the BANT methodology to assess fit and qualify leads for handoff to Sales.
• Collaborate on Targeting and Messaging: Work closely with Marketing and Sales to prioritize inbound follow-up and outbound outreach, focusing on high-potential accounts and industries.
• Build New Pipeline: Serve as a key driver in developing a robust pipeline of new business opportunities, ensuring sustained growth for the organization.
• Track and Report on Progress: Maintain clear records of outreach and qualification efforts, and provide regular updates to management on key metrics and goals.

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Compensation & Benefits

• Base Salary: $50,000 CAD
• Commission: Eligible for a commission plan.

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Qualifications

• Experience: 1–2 years of experience in a similar role (sales development, business development, or customer-facing).
• SaaS Experience: Experience working in SaaS is an asset, although not required.
• Mindset: A relentless drive to learn, grow, and succeed.