S&C Global Network - AI - Marketing Analytics (MMM) - Manager at Accenture

Gurugram, Haryana, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Analytics, MarketingIndustries

Requirements

Must-have skills: Market Mix Modeling
Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills
Relevant experience in the required domain
Strong analytical, problem-solving, and communication skills
Ability to work in a fast-paced, dynamic environment
Must have knowledge of SQL and Python language and at-least one cloud-based technologies (Azure, AWS, GCP)
Must have good knowledge of Market mix modeling techniques and optimization algorithms and applicability to industry data
Must have data migration experience from cloud to snowflake (Azure, GCP, AWS)
Managing sets of XML, JSON, and CSV from disparate sources
Manage documentation of data models, architecture, and maintenance processes
Understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R, Python, Java, SQL, Spark etc
Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, Neural Network etc
Proficient in Excel, MS Word, PowerPoint, etc
Strong client and team management and planning of large-scale projects with risk assessment
5+ years of advanced experience of Market Mix Modeling and related concepts of optimizing promotional channels and budget allocation
Experience in working with non linear optimization techniques
Proficiency in Statistical and Probabilistic methods such as SVM, Decision-Trees, Bagging and Boosting Techniques, Clustering
Hands on experience in python data-science and math packages such as NumPy, Pandas, Sklearn, Seaborne, Pycaret, Matplotlib
Awareness of common design patterns for scalable machine learning architectures, as well as tools for deploying and maintaining machine learning models in production
Knowledge of cloud platforms and usage for pipelining and deploying and scaling marketing mix models
Working knowledge of MMM optimizer and its intricacies
Awareness of MMM application development and backend engine integration (preferred)

Responsibilities

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance
Drive strategic initiatives, manage business transformations, and leverage industry expertise to create value-driven solutions
Work through the phases of project
Define data requirements for creating a model and understand the business problem
Clean, aggregate, analyze, interpret data and carry out quality analysis of it
Development of AI/ML models
Develop and Manage data pipelines
Develop and Manage Data within different layers of Azure/Snowflake
Working along with the team and consultant/manager

Skills

Market Mix Modeling

SQL

Python

Azure

AWS

GCP

Snowflake

Optimization Algorithms

XML

JSON

CSV

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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