Retail Manager, North China at The Walt Disney Company

Beijing, Beijing, China

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Entertainment, Consumer ProductsIndustries

Requirements

Graduate of a top Chinese or overseas university, preferably with a major in Business, Trading

Responsibilities

Leads the development of assigned retailer strategies and priority through an in-depth understanding of the key account needs, and drive execution of franchise/category strategies in retail environments
Achieve business goals & objectives, with maximizing the long-term health of the key retailers and maintaining differentiation and uniqueness
Develop retailer roadmaps with category team, and align licensee product line/exclusivity
Formulate retailer growth plan and incremental programs
Fully accountable for assigned retailer financial goals and delivery of the account strategy
Responsible for retail investment budgeting, decision-making, tracking and reconciliation in partnership w/ Marketing & Category team and Finance
Develops best-in-class relationships with retailer (buyers, planners, and other functions across multiple departments) and key licensees in order to partner to drive Disney business and achieve financial growth targets across the portfolio
Where appropriate, create joint business plans with retailers to track success
Identify category and brand gaps at assigned retailers and partner with Category and Marketing team to assess opportunity and establish business plan
Create scalable and innovative marketing programs and trade calendar, based on category AOP and marketing plan combined with account strategies and retail moments
Partner with Creative for (or request bespoke) assets in order to secure promotional activity, retailer assets (digital & physical), and licensee participation/placement
Secure & execute programs to achieve AOP and deliver on account plans/strategies
Pitch retailers with tentpole, evergreen and own-able program as well as multi-year strategic plan presentations to improve our sell in position
Maximize sale thru to allow for incremental and sustained sell in
Drive process / timing & action across internal teams & with licensees against programs
Work with retailer, licensee, category and creative teams, to secure brand excellence in retailer space both in store and on digital
Program and initiative recaps and learning/finding sharing
Performs weekly analysis of retailer business, assess opportunities and risks, and pivots to provide recommendations/gap analysis to drive future opportunities
Effectively communicate retailer/channel needs, program execution learnings to inform internal strategic decision-making regarding product, trends, creative
Cultivate and leverage productive relationships and collaboration across departments internally and externally to drive commercial opportunities