Product Owner at Viral Nation

Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, MarketingIndustries

Requirements

5+ years’ experience as a Product Owner, Technical Business Analyst, Functional Analyst, or a similar role in a progressive, technology-oriented company
Expert-level knowledge of agile methodologies (Scrum, Kanban) and the software development lifecycle
Expertise in Jira is required for managing backlogs, tracking sprints, writing user stories, and reporting on team velocity and progress
Proven experience in bug triage, prioritization, and working closely with QA teams to define and execute test plans
Good knowledge of the following areas: UI/UX design principles, web application usability, and functionality best practices
A strong technical background or experience with cloud services and modern development environments

Responsibilities

Translate product roadmap items and strategic requirements from Product Management into clear, detailed user stories and acceptance criteria
Own and manage the team's development backlog; prioritize user stories, features, and bugs to ensure the engineering team is always working on the highest-value items aligned with roadmap priorities
Lead the bug triage process: efficiently reproduce reported issues, assess priority based on severity and user impact, and assign them for resolution
Facilitate agile ceremonies, including sprint planning, daily stand-ups, sprint reviews, and retrospectives, to ensure the smooth, predictable flow of work
Partner closely with the QA team, or conduct initial validation, to ensure that developed features meet all acceptance criteria and quality standards before release
Act as the primary point of contact for the development team, answering questions, clarifying requirements, and removing blockers to facilitate execution
Develop a deep functional understanding of our products to effectively manage dependencies, identify optimization opportunities, and communicate technical trade-offs
Work in close partnership with Product Managers, Engineering, DevOps, AI, and business operations to ensure product roadmap items are clearly defined, managed, and executed efficiently
Collaborate with the broader product team, providing tactical feedback from the development process to help refine the product roadmap and future requirements
Be comfortable in a highly dynamic, agile environment without sacrificing the quality of work products

Skills

Agile

Backlog Grooming

Bug Triage

Release Coordination

User Stories

Acceptance Criteria

Product Roadmap

Prioritization

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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