Product Marketing Manager, Sales Product

Friona, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

B2B, Enterprise Software, Marketing TechnologyIndustries

Requirements

Candidates should possess 3-5 years of B2B software experience and proven success in developing messaging and go-to-market strategies specifically for sales teams, including SDRs, AEs, and AMs. They should have experience working with product and sales teams to translate features into value, and demonstrated ability to lead product launches, sales enablement, and persona campaigns. Strong written and verbal communication skills, particularly storytelling abilities, are required, alongside a data-driven and action-oriented approach.

Responsibilities

The Product Marketing Manager, Sales Product will develop and refine differentiated product messaging and positioning tailored to sales personas, particularly SDRs and AEs. They will lead go-to-market strategy and execution for Sales Intelligence enhancements or releases, create compelling sales collateral, pitch decks, and customer-facing assets, identify and promote high-impact use cases, conduct customer and market research, and collaborate closely with Product, Sales, Customer Success, and Enablement teams to ensure coordinated efforts from product development to revenue impact.

Skills

Product Marketing

Go-to-market strategy

Positioning

Sales enablement

Product strategy

Customer storytelling

Messaging

Product adoption

Demandbase

Account-Based Marketing solutions for B2B enterprises

About Demandbase

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify, engage, and convert high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The ABM platform integrates data analytics, personalized advertising, and CRM systems, allowing businesses to tailor their marketing efforts effectively. Demandbase operates on a subscription model, offering customizable access to their platform along with training and consulting services. This approach not only generates revenue through subscriptions but also builds long-term client relationships, setting Demandbase apart from competitors in the marketing technology space.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$153.7MTotal Funding

DEBTCompany Stage

Consulting, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Mental Health Support

Unlimited Paid Time Off

Paid Holidays

401(k) Retirement Plan

Disability Insurance

Life Insurance

Risks

DemandScience and Terminus merger may increase competition in the ABM space.

Rapid AI advancements require continuous innovation, straining Demandbase's resources.

Global data privacy regulations pose compliance challenges for Demandbase's data analytics.

Differentiation

Demandbase excels in AI-driven account-based marketing for B2B enterprises.

The platform integrates data analytics, personalized advertising, and CRM for targeted marketing.

Demandbase's multi-language support enhances global client engagement and market reach.

Upsides

Demandbase leads in G2 Winter 2025 Reports for account-based advertising and orchestration.

The rise of CTV advertising aligns with Demandbase's B2B-specific CTV solution.

Growing demand for sales-marketing alignment boosts interest in Demandbase's ABM platform.

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