Product Marketing Manager, Sales Product

Position Overview

Demandbase is seeking a full-time Product Marketing Manager, Sales Product to lead go-to-market strategy, positioning, and cross-functional enablement for Demandbase One for Sales. This role is ideal for someone who thrives at the intersection of sales enablement, product strategy, and customer storytelling. You will play a critical role in increasing sales, retention, improving product messaging, and driving deeper adoption among sales personas—specifically Account Executives, SDRs, and Account Managers. Additionally, you’ll be a key partner to Product Management, Sales, Customer Success, and Enablement in shaping how we deliver value to revenue teams.

Company Information

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

Salary

• SF Bay Area: $120,000 - $150,000
• Other Locations: Compensation is based on primary work location and is location-specific. Actual compensation packages are determined by factors such as skillset, years of experience, and depth of experience.

Employment Type

Full-time

Location Type

Remote (with offices in San Francisco Bay Area, Seattle, and India, and a team in the UK)

Responsibilities

• Persona-led Positioning & Messaging: Develop and refine differentiated product messaging and positioning tailored to sales personas, especially SDRs and AEs.
• Go-to-Market Execution: Lead GTM strategy and execution for enhancements or releases within the Sales Intelligence product.
• Sales Enablement & Content: Create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing assets that speak directly to the needs and workflows of sales teams.
• Use Case Development: Partner with sales and product teams to identify and promote high-impact use cases—particularly for SDR workflows—to drive awareness, adoption, and retention.
• Customer & Market Research: Conduct interviews, win/loss analyses, and competitive research to uncover trends, validate value propositions, and inform strategy.
• Cross-functional Alignment: Collaborate closely with Product, Sales, Customer Success, and Enablement teams to ensure tight coordination from product development through to revenue impact.

Requirements

• 3-5 years of B2B software experience.
• Proven success in messaging and GTM strategies for sales teams (SDRs, AEs, AMs, CS).
• Experience working with product and sales teams to translate features into value.
• Ability to lead product launches, sales enablement, and persona campaigns.
• Excellent written and verbal communication with storytelling skills.
• Data-driven and action-oriented.
• Bachelor's degree.