Product Marketing Manager, Pricing & Packaging (Contract)

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Financial Services, Non-profitIndustries

Requirements

Candidates should have 6-8 years of product marketing experience in B2B SaaS, with specific expertise in pricing and packaging strategy. They must be able to conduct a current-state gap analysis within 30 days, begin testing future-state recommendations by day 60, and deliver actionable pricing recommendations and go-to-market plans by day 90. A deep understanding of PLG models, including freemium, usage-based pricing, activation metrics, and self-serve funnels, is required, along with proven experience leading pricing overhauls or experiments at scale. Strong analytical skills and familiarity with pricing research methodologies are essential, as is experience developing and applying ICPs to pricing, positioning, and GTM planning. Experience with pricing SaaS tools for nonprofits, SMBs, or mission-driven organizations, and a background in economics, finance, or business strategy are preferred.

Responsibilities

The Product Marketing Manager will lead a critical initiative around pricing and packaging strategy for PLG and traditional SaaS products, focusing on developing, testing, and rolling out optimized monetization strategies. They will work cross-functionally with product, sales, growth, business ops, data science, and customer success to evolve pricing structures and packaging into a scalable engine for growth. Key responsibilities include evaluating current pricing and packaging models, conducting market and customer research, developing monetization frameworks, defining and refining ICPs, running pricing experiments, driving GTM readiness through collateral, training, and communications, owning end-to-end execution of pricing initiatives, and tracking and optimizing performance based on data and customer feedback.

Skills

Product Marketing

Pricing Strategy

Packaging Strategy

Monetization

Market Research

Customer Research

Go-to-Market Strategy

A/B Testing

SaaS

PLG

Customer Acquisition

Customer Retention

Business Operations

Data Science

Sales Enablement

GoFundMe

Online platform for crowdfunding and fundraising

About GoFundMe

GoFundMe is an online platform that enables individuals and organizations to raise money for various needs and aspirations. Users can create fundraising campaigns in just five minutes by sharing their stories and soliciting donations from their networks and beyond. The platform caters to a wide range of clients, including those facing medical emergencies, families in need of memorial funds, students seeking educational support, and nonprofits looking for financial assistance. GoFundMe operates globally and has built a community of over 100 million people who have collectively raised $25 billion through more than 200 million donations. The company generates revenue through voluntary tips from donors and a small transaction fee on each donation, which helps cover payment processing costs and maintain platform security. GoFundMe's goal is to provide a safe and user-friendly experience for both donors and recipients, leveraging community support to help people meet their financial needs.

Redwood City, CaliforniaHeadquarters

2010Year Founded

$1,178.5MTotal Funding

SERIES_ACompany Stage

Fintech, Social ImpactIndustries

501-1,000Employees