[Remote] Product Marketing Manager, Pricing & Packaging (Contract) at GoFundMe

Remote

GoFundMe Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Financial Services, Non-profitIndustries

Skills

Key technologies and capabilities for this role

Product MarketingPricing StrategyPackaging StrategyMonetizationMarket ResearchCustomer ResearchGo-to-Market StrategyA/B TestingSaaSPLGCustomer AcquisitionCustomer RetentionBusiness OperationsData ScienceSales Enablement

Questions & Answers

Common questions about this position

What is the duration of this contract position?

This is a 6–8 month contract role.

Is this role remote or does it require office work?

This information is not specified in the job description.

What experience is required for this Product Marketing Manager role?

Candidates need 6-8 years of product marketing experience in B2B SaaS with specific expertise in pricing & packaging strategy, deep understanding of PLG models including freemium and usage-based pricing, and proven experience leading pricing overhauls or experiments at scale.

What is the work environment like at GoFundMe?

You'll work cross-functionally with product, sales, growth, business ops, data science, and customer success teams in a collaborative environment focused on evolving pricing for growth.

What makes a strong candidate for this role?

A strong candidate has the experience to hit the ground running: conduct a clear current-state gap analysis within the first 30 days, begin testing future-state recommendations by day 60, and deliver actionable pricing recommendations and go-to-market plans by day 90.

GoFundMe

Online platform for crowdfunding and fundraising

About GoFundMe

GoFundMe is an online platform that enables individuals and organizations to raise money for various needs and aspirations. Users can create fundraising campaigns in just five minutes by sharing their stories and soliciting donations from their networks and beyond. The platform caters to a wide range of clients, including those facing medical emergencies, families in need of memorial funds, students seeking educational support, and nonprofits looking for financial assistance. GoFundMe operates globally and has built a community of over 100 million people who have collectively raised $25 billion through more than 200 million donations. The company generates revenue through voluntary tips from donors and a small transaction fee on each donation, which helps cover payment processing costs and maintain platform security. GoFundMe's goal is to provide a safe and user-friendly experience for both donors and recipients, leveraging community support to help people meet their financial needs.

Redwood City, CaliforniaHeadquarters
2010Year Founded
$1,178.5MTotal Funding
SERIES_ACompany Stage
Fintech, Social ImpactIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Hybrid Work Options
Family Planning Benefits
Commuter Benefits
Parental Leave
Unlimited Paid Time Off
Mental Health Support
Wellness Program
Professional Development Budget
Conference Attendance Budget

Risks

Emerging crowdfunding platforms with lower fees could attract users away from GoFundMe.
Partnership with Meta may expose GoFundMe to privacy concerns, affecting user trust.
Reliance on voluntary tips may be unsustainable during economic downturns.

Differentiation

GoFundMe is the most trusted name in crowdfunding since its founding in 2010.
The platform serves diverse clients, from individuals to nonprofits, globally.
GoFundMe's user-friendly interface allows fundraisers to start campaigns in five minutes.

Upsides

Collaboration with Meta enhances social sharing, boosting fundraiser reach and effectiveness.
Specific relief funds for disasters position GoFundMe as a go-to emergency platform.
Partnerships with organizations enhance GoFundMe's reputation as a socially responsible platform.

Land your dream remote job 3x faster with AI