Product Marketing Manager - Life Sciences at Iterative Health

Cambridge, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, Healthcare Technology, Clinical ResearchIndustries

Requirements

Bachelor's degree in marketing, business, or a related field
5+ years of experience, including 3+ years in product marketing or related marketing functions
Prior experience in clinical trials, healthcare technology, or the B2B life sciences industry
(Preferred) Familiarity with CRM and marketing automation tools, especially HubSpot
(Preferred) Exceptional communication, storytelling, and content development skills
Ability to thrive in a fast-paced, fluid environment (embodied in GRIT: Growth, Responsibility, Impact, Team)
Hybrid role at headquarters in Cambridge, MA or NYC (implies willingness to work hybrid and potential travel)

Responsibilities

Partner with the Head of Marketing to develop and execute a comprehensive marketing plan for the Clinical Trial Optimization business
Develop and refine customer personas, positioning statements, and messaging frameworks for Life Sciences sponsors and HCPs
Produce compelling, on-brand content—including pitch decks, one-pagers, case studies, website copy, infographics, and blog posts—in partnership with the in-house design team
Collaborate cross-functionally to uncover differentiating claims, success stories, and product value that resonate with target audiences
Evaluate marketing campaign performance and share key learnings and ROI metrics with stakeholders to inform future strategy
Support the development and execution of B2B account-based marketing (ABM) strategies tailored to high-value Life Sciences stakeholders
Analyze market trends, competitive positioning, and customer insights to inform go-to-market (GTM) strategies and product messaging
Design and optimize brand awareness campaigns to grow credibility, trust, and mindshare among sponsors and research sites
Work closely with HCP consultants and sponsor partners to develop co-branded assets, educational content, and case studies
Prepare and deliver updates in monthly business reviews with leadership and key stakeholders

Skills

Key technologies and capabilities for this role

Product MarketingMarketing StrategyCustomer PersonasPositioning StatementsMessaging FrameworksPitch DecksOne-PagersCase StudiesWebsite CopyInfographicsBlog PostsCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the salary for the Product Marketing Manager role?

This information is not specified in the job description.

Is this Product Marketing Manager position remote or office-based?

This information is not specified in the job description.

What skills are required for the Product Marketing Manager role?

The role requires skills in developing marketing plans, creating compelling content like pitch decks and case studies, cross-functional collaboration, market analysis, and evaluating campaign performance.

What is the company culture like at Iterative Health?

The company values GRIT, with G for Growth (continuously challenging yourself to learn and exceed goals) and R for Responsibility, and operates in a fast-paced, fluid environment with highly cross-functional collaboration.

What makes a strong candidate for this Product Marketing Manager position?

A strong candidate is highly motivated, hands-on, thrives in a fast-paced fluid environment, embodies GRIT (especially Growth and Responsibility), and excels in cross-functional collaboration.

Iterative Health

AI-driven solutions for gastrointestinal care

About Iterative Health

Iterative Health focuses on improving gastrointestinal (GI) care through the use of artificial intelligence (AI) and machine learning (ML). Their main product, SKOUT®, is an FDA-cleared device designed to help doctors detect adenomas, which are precursors to colorectal cancer. This device works alongside physician judgment to enhance the accuracy of diagnoses. In addition to SKOUT®, Iterative Health provides services that optimize clinical trials by using AI-enabled documentation technology, which improves patient care and ensures high-quality reporting across different healthcare institutions. This technology aims to make advanced care more accessible, especially to underserved populations. Unlike many competitors, Iterative Health combines AI technology with a strong focus on colorectal cancer prevention and clinical trial efficiency. The company's goal is to deliver top-tier GI care and improve health outcomes for patients worldwide.

Boston, MassachusettsHeadquarters

2017Year Founded

$182.1MTotal Funding

SERIES_BCompany Stage

AI & Machine Learning, HealthcareIndustries

51-200Employees

Benefits

Vision/Dental/ Medical Insurance

Life/Disability Insurance

Parental Leave

Stock Options

Flexible Work Hours

Unlimited Paid Time Off

Risks

Competition from tech giants in AI medical imaging threatens Iterative Health's market share.

Rapid expansion and partnerships may strain operational capabilities and resources.

Reliance on AI exposes Iterative Health to potential ethical and regulatory scrutiny.

Differentiation

Iterative Health uses AI to enhance GI care, focusing on colorectal cancer prevention.

Their SKOUT® device aids in adenoma detection, improving diagnostic accuracy in endoscopy.

AI-enabled documentation technology optimizes clinical trials, enhancing research quality and continuity.

Upsides

AI-driven predictive analytics in gastroenterology allow for personalized, effective patient care.

Partnerships with Gastro Health and One GI® expand clinical research capabilities in GI care.

$150M Series B funding accelerates AI innovations, transforming gastroenterology care.

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