Product Marketing Manager, B2B Insuretech Product
Ledger Investing- Full Time
- Junior (1 to 2 years)
Candidates should possess 1-3 years of experience in product marketing, ideally in B2B2C, healthcare, or fintech. Strong analytical skills and the ability to translate complex topics into clear messaging are required, along with a detail-oriented approach and a preference for cross-functional collaboration.
The Product Marketing Manager will develop and execute go-to-market strategies for new product launches and adoption campaigns related to insurance and billing tools, craft clear messaging for customers and internal teams, collaborate with various teams to address issues and ensure alignment, analyze market trends and customer insights, and develop educational materials to support customer success. They will also measure the effectiveness of marketing efforts using KPIs and data-driven analysis.
Digital platform connecting clients with therapists
Alma connects individuals seeking mental health services with a variety of therapists through its digital platform, helloalma.com. The platform primarily serves clients looking for therapy for issues like anxiety, depression, personal growth, and relationship challenges. Alma's approach focuses on making therapy more affordable by partnering with insurance companies, allowing clients to save an average of 77% on therapy costs. This affordability is a key aspect that sets Alma apart from other mental health services. Additionally, Alma supports therapists by offering resources for continuing education and professional development, ensuring they are well-prepared to assist their clients. The company emphasizes the importance of the client-therapist relationship, aiming to match clients with therapists who best meet their individual needs. Alma operates on a membership model, where therapists pay a fee to access the platform's resources and client base.