Product Manager
Credit Key- Internship
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should possess extensive experience in product marketing, ideally within the financial services or fintech industry, and a deep understanding of Ideal Customer Profile (ICP) development, customer journey mapping, and value proposition creation. They should excel at translating technical capabilities into compelling customer benefits and have a strong understanding of market research and competitive analysis.
The Product Marketing Manager will develop comprehensive product marketing strategies that align with business goals and customer needs, create compelling product narratives and value propositions, conduct rigorous testing and experimentation, and optimize customer engagement. They will also collaborate across departments to ensure product needs are met, lead go-to-market strategies for new product launches and updates, plan and execute demand generation events, write creative briefs, develop sales enablement materials, gather customer feedback, and stay ahead of industry trends.
Fintech solutions for Canadian SMB payments
Keep Technologies Corp. simplifies financial transactions for Canadian small and medium-sized businesses (SMBs) by offering a suite of web and mobile applications. Their main product is a payment card that can be used both virtually and physically, allowing businesses to manage expenses easily. Unlike traditional banking services that often come with high fees and limited rewards, Keep Technologies provides affordable payment solutions with unlimited cashback rewards. Their business model focuses on competitive rates and eliminating hidden fees, particularly for payments to US vendors. Additionally, they prioritize customer support and seamless integration with existing financial systems, making it easy for businesses to adopt their services. The goal of Keep Technologies is to deliver flexible and cost-effective financial tools that enhance the financial management of Canadian SMBs.