Keep

Product Marketing Manager

United States

Keep Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, FintechIndustries

Requirements

Candidates should possess extensive experience in product marketing, ideally within the financial services or fintech industry, and a deep understanding of Ideal Customer Profile (ICP) development, customer journey mapping, and value proposition creation. They should excel at translating technical capabilities into compelling customer benefits and have a strong understanding of market research and competitive analysis.

Responsibilities

The Product Marketing Manager will develop comprehensive product marketing strategies that align with business goals and customer needs, create compelling product narratives and value propositions, conduct rigorous testing and experimentation, and optimize customer engagement. They will also collaborate across departments to ensure product needs are met, lead go-to-market strategies for new product launches and updates, plan and execute demand generation events, write creative briefs, develop sales enablement materials, gather customer feedback, and stay ahead of industry trends.

Skills

Product Marketing
Market Positioning
Customer Engagement
Market Research
Competitive Analysis
Go-to-Market Strategy
Demand Generation
Messaging & Positioning
Sales Enablement
Customer Feedback Analysis
Industry Trend Analysis
Leadership
Collaboration
Financial Services
Fintech

Keep

Fintech solutions for Canadian SMB payments

About Keep

Keep Technologies Corp. simplifies financial transactions for Canadian small and medium-sized businesses (SMBs) by offering a suite of web and mobile applications. Their main product is a payment card that can be used both virtually and physically, allowing businesses to manage expenses easily. Unlike traditional banking services that often come with high fees and limited rewards, Keep Technologies provides affordable payment solutions with unlimited cashback rewards. Their business model focuses on competitive rates and eliminating hidden fees, particularly for payments to US vendors. Additionally, they prioritize customer support and seamless integration with existing financial systems, making it easy for businesses to adopt their services. The goal of Keep Technologies is to deliver flexible and cost-effective financial tools that enhance the financial management of Canadian SMBs.

Key Metrics

Toronto, CanadaHeadquarters
2021Year Founded
$10.4MTotal Funding
EARLY_VCCompany Stage
FintechIndustries
11-50Employees

Benefits

Health Insurance
Paid Sick Leave
Paid Holidays

Risks

Increased competition from established fintech companies like Stripe and Square.
Regulatory scrutiny in Canada could tighten controls on fintech companies.
Volatility in currency exchange rates could impact Keep's profitability.

Differentiation

Keep offers unlimited cashback rewards, unlike traditional banks with limited rewards.
Their versatile payment card functions both virtually and physically for SMBs.
Keep provides seamless integration with existing financial systems for easy adoption.

Upsides

Embedded finance solutions can expand Keep's reach and customer base.
Open banking in Canada allows Keep to offer personalized financial services.
Real-time payment demand presents an opportunity for Keep to improve cash flow management.

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