Product Marketing Lead
Bestow175,000 - 200,000 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Insurtech, Financial Services, InsuranceIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 5 years of experience in product marketing, preferably within the B2B technology sector. Strong analytical skills, a strategic mindset, and the ability to translate business goals into marketing plans are required. Experience in the insuretech or fintech industries is highly desirable, along with a deep understanding of go-to-market strategies and competitive analysis.
Responsibilities
The Product Marketing Manager will develop and execute comprehensive go-to-market strategies for new and existing products, including audience segmentation, positioning, messaging, and multi-channel campaign management. They will conduct market research and competitive analysis to identify trends and opportunities, craft compelling value propositions, and collaborate closely with cross-functional teams to align product and marketing roadmaps. Furthermore, the role involves leading integrated campaigns, equipping sales teams with enablement resources, monitoring campaign performance, and managing product launch plans to drive product adoption, user engagement, and revenue growth.
Skills
Go-to-Market Strategy
Market Research
Competitive Analysis
Customer Interviews
Product Positioning
Messaging
Campaign Management
Digital Marketing
Content Creation
Event Planning
Sales Enablement
Performance Analysis
Cross-Functional Collaboration
Ledger Investing
Investment platform for insurance-linked securities
About Ledger Investing
Ledger Investing operates in the insurance-linked securities (ILS) market, providing a platform for qualified investors to invest in securities tied to insurance risks. These investors typically include institutional buyers like banks, hedge funds, and pension funds. The company focuses on private placements of securities, which are sold directly to investors rather than through public exchanges, allowing for unique investment opportunities not found in traditional markets. However, these investments come with a high level of risk and potential for significant losses. Ledger Investing facilitates transactions between insurers and investors, offering tools and information to help investors make informed decisions without providing specific investment recommendations. The investments are considered risky and illiquid, making them suitable only for those who can afford to lose their entire investment and do not require quick access to cash.
Key Metrics
New York City, New YorkHeadquarters
2016Year Founded
$88.2MTotal Funding
SERIES_BCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees