Product Marketing Director
Candid HealthSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Health, Mental Health, Healthcare Technology, Higher EducationIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and have a minimum of 7 years of product marketing experience within the healthcare or digital health industries. Strong experience in go-to-market strategy development and execution is essential, along with a proven ability to drive product awareness and adoption.
Responsibilities
The Senior Product Marketing Manager will be responsible for owning and executing go-to-market strategies for new products and initiatives, driving awareness, education, and adoption across target institutions and buyer personas. They will also shape product positioning and messaging, conduct market and competitive intelligence research, and develop sales enablement programs, collaborating closely with Product, Sales, and Marketing teams to ensure successful product launches and market growth.
Skills
Product Marketing
Go-to-Market Strategy
Market Awareness
Sales Enablement
Messaging
Cross-functional Collaboration
Strategic Planning
Leadership
Abarca Health
Pharmacy Benefit Management services provider
About Abarca Health
Abarca Health provides Pharmacy Benefit Management (PBM) services, focusing on flexible and user-friendly solutions for health plans, employers, and government programs like Medicare and Medicaid. Its main product, the Darwin platform, allows clients to quickly implement and modify benefit designs while ensuring compliance with regulations. Abarca Health manages over $5.3 billion in drug spend and processes 100 million prescription claims annually, offering additional services like home delivery for prescriptions. The company's goal is to deliver exceptional service and innovative solutions in the PBM market.
Key Metrics
Aventura, FloridaHeadquarters
2005Year Founded
VENTURE_UNKNOWNCompany Stage
HealthcareIndustries
501-1,000Employees