Product Marketing Manager - Index Products

Job Summary

As the Product Marketing Manager for Index Products, you will play a pivotal role in driving the marketing strategy and execution for our suite of index solutions. You will work closely with cross-functional teams, including sales, client-facing partner marketers, growth marketers, and content marketers, to develop and implement marketing initiatives that enhance our product offerings and drive client engagement. This role requires a strategic thinker ideally with a background in the index, ETF, or securities exchange industry.

Key Responsibilities

• Conduct market research to identify trends, competitive landscape, and client needs.
• Develop and execute comprehensive marketing strategies to position our index products effectively in the market.
• Create compelling product positioning and messaging that resonates with target audiences.
• Partner closely with Product Management/Development and Sales team to fully understand products and intended target audiences.
• Collaborate on content development for marketing collateral, including brochures, digital experiences, whitepapers, and presentations.
• Participate in conversations with key clients, understanding their needs and ensuring our products meet their expectations.
• Develop and maintain strong relationships with co-workers and leadership, providing them with insights and updates on our index products.
• Work with co-marketers to design and implement marketing campaigns that drive product awareness and adoption.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
• Partner with growth marketers to identify and capitalize on growth opportunities.
• Lead cross-functional teams in the development and execution of go-to-market plans for new product launches.
• Track and report on key performance metrics, providing regular updates to senior management.
• Use data and analytics to measure the effectiveness of marketing initiatives and inform future strategies.

Qualifications

• Bachelor's degree in Marketing, Business, Finance, or a related field.
• 6-10 years of experience in product marketing within financial services.
• Experience with an index provider or securities exchange a plus.
• Excellent communication and presentation skills.
• Strong analytical and strategic thinking abilities.
• Ability to work collaboratively in a cross-functional team environment.
• Proficiency in marketing automation tools and CRM systems.

About Nasdaq

Come as You Are Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success. The base pay range for this role is $101,200 - $168,600. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands. Nasdaq’s programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program.

Employment Type

Full time

Location Type

[Location Type not specified]

Salary

[Salary not specified]