Product Marketing Specialist
XplorFull Time
Mid-level (3 to 4 years)
Candidates must possess a Bachelor's degree in Marketing, Business, Finance, or a related field. A minimum of 6-10 years of experience in product marketing within financial services is required, with experience in an index provider or securities exchange being a plus. Excellent communication, presentation, analytical, and strategic thinking abilities are essential, along with proficiency in marketing automation tools and CRM systems. The ability to work collaboratively in a cross-functional team environment is also necessary.
The Product Marketing Manager will develop and execute marketing strategies for index products, conduct market research, and create product positioning and messaging. Responsibilities include collaborating with cross-functional teams on content development, participating in client conversations, and building relationships with co-workers and leadership. The role involves designing and implementing marketing campaigns, monitoring campaign performance, and leading go-to-market plans for new product launches. Tracking and reporting on key performance metrics, and using data to measure marketing effectiveness are also key duties.
Operates electronic stock exchange and financial services
Nasdaq operates one of the largest electronic stock exchanges in the world, providing a platform for buying and selling securities. It caters to a wide range of clients, including individual and institutional investors, as well as corporations. Nasdaq offers various financial products and services, such as the Nasdaq Smart Portfolio, which uses advanced analytics to help investors optimize their stock portfolios. Additionally, Nasdaq supports non-financial marketplaces and is recognized for its efforts in sustainable investment practices. The company earns revenue through transaction and listing fees, along with subscription services for its products. Nasdaq aims for global expansion and innovation, with nearly 40 offices around the world.