Product Marketing Manager - Identity Security Coud at SailPoint

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Identity Security, Cybersecurity, SaaSIndustries

Requirements

6+ years of experience in product marketing, GTM strategy, or thought leadership, preferably within cybersecurity, identity security, SaaS, and/or AI-driven enterprise solutions
Demonstrated track record of success creating and executing GTM initiatives and content strategies that drive measurable impact
Strong storytelling and communication skills, with experience presenting to executives, sales teams, and external audiences
Proven ability to create content that engages buyers and accelerates the sales cycle
Ability to work cross-functionally with product management, marketing, sales, and field teams to drive market alignment and execution
Comfortable working in a fast-paced, evolving market landscape with the ability to adapt and refine messaging as identity security advances
BA/BS required; MBA or equivalent preferred
Willingness to travel approximately 10–20%

Responsibilities

Drive Messaging & Positioning: Own and refine the narrative for SailPoint Identity Security Cloud solution and associated products, articulating how SailPoint addresses customer needs across governance, compliance, and risk
Develop GTM Strategies: Build and oversee comprehensive GTM plans that drive awareness, demand, and adoption globally
Content Creation: Create compelling content across formats, executive briefs, white papers, sales decks, blogs, webinars, etc., that communicates value and drives engagement
Thought Leadership: Help establish SailPoint as the trusted authority in identity security through storytelling, content, and customer-focused narratives
Market & Competitive Intelligence: Analyze trends, customer challenges, and competitor positioning to inform differentiated messaging and GTM strategies
Sales & Partner Enablement: Deliver impactful enablement assets, plays, and training to equip global field and partner teams with clear, differentiated positioning
Measure & Optimize Impact: Help define success metrics for content, GTM, and enablement programs; track effectiveness; and refine strategies to maximize outcomes

Skills

Key technologies and capabilities for this role

Product MarketingGTM StrategyMessaging FrameworksContent CreationThought LeadershipMarket IntelligenceCompetitive AnalysisSales EnablementPartner EnablementIdentity SecuritySaaS MarketingCross-Functional Leadership

Questions & Answers

Common questions about this position

What experience level is required for this Product Marketing Manager role?

The role requires 6+ years of experience in product marketing, GTM strategy, or thought leadership, preferably within cybersecurity, identity security, SaaS, and/or AI-driven enterprise solutions.

What are the key skills needed to succeed in this position?

Key skills include strong storytelling and communication, proven ability to create engaging content, cross-functional collaboration with product, sales, and marketing teams, and experience driving GTM initiatives with measurable impact.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Product Marketing Manager position?

A strong candidate has a proven track record driving enterprise SaaS, identity security, and/or AI product marketing initiatives, along with strong storytelling, communication, and cross-functional leadership skills.

SailPoint

Provides identity security solutions for enterprises

About SailPoint

SailPoint provides identity security solutions that help organizations manage and protect digital identities. Its main products, including IdentityIQ, IdentityNow, and File Access Manager, assist businesses in ensuring compliance with regulations, reducing risks, and controlling access to sensitive information. These products work by giving organizations visibility into who has access to what data, allowing them to manage permissions effectively. SailPoint stands out from competitors by utilizing advanced technologies like artificial intelligence and machine learning to enhance its identity governance capabilities. The company's goal is to be a trusted partner for enterprises in navigating the complexities of identity security, ensuring that they can securely manage access to their critical information.

Austin, TexasHeadquarters

2004Year Founded

$20.7MTotal Funding

IPOCompany Stage

Cybersecurity, AI & Machine LearningIndustries

1,001-5,000Employees

Risks

Emerging identity management startups increase competition, potentially eroding market share.

Rapid technological changes may outpace SailPoint's innovation, risking solution obsolescence.

Integration challenges with acquisitions like SecZetta may disrupt services or misalign strategies.

Differentiation

SailPoint specializes in managing and securing digital identities for enterprises.

The company leverages AI and machine learning to enhance identity security solutions.

SailPoint's IdentityIQ provides visibility and control over user access.

Upsides

Growing demand for remote work security boosts SailPoint's remote access management features.

Rising adoption of AI-driven identity analytics aligns with SailPoint's AI capabilities.

Increased regulatory requirements drive demand for SailPoint's identity governance solutions.

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