Product Marketing Manager

Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Cybersecurity, BiotechnologyIndustries

Requirements

The candidate must have at least 3 years of experience in enterprise SaaS Product Marketing for cybersecurity or developer products. Demonstrated experience using AI tools such as ChatGPT, Claude, Jasper, Perplexity, or AI-driven analytics platforms as a core part of their professional workflow is required. Excellent storytelling and communication skills, capable of engaging both technical and executive audiences, are also necessary.

Responsibilities

The Product Marketing Manager will define positioning, messaging, and go-to-market strategies for Sonatype's software supply chain security solutions, and partner with Product Management to align on roadmap priorities, leveraging AI for market analysis. They will define value propositions, coordinate product launches, and design integrated campaigns to drive demand. The role involves using AI to research and produce various marketing content, build thought leadership, and optimize web presence. Additionally, the manager will develop AI-assisted enablement tools for sales and customer success teams and monitor market and competitive intelligence, using AI to process data into actionable insights.

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Positioning

Sales Enablement

Content Creation

Competitive Intelligence

AI Tools

Software Supply Chain Security

Open Source Software

DevSecOps

CI/CD

Sonatype

Manages and secures open-source software usage

About Sonatype

Sonatype helps organizations manage and secure their use of open-source software, which is software that anyone can inspect and modify. Their main product, the Nexus Platform, automates DevOps processes and governs the usage of open-source software. This platform supports practices that combine software development and IT operations to speed up the development lifecycle and ensure high-quality software delivery. Sonatype serves a variety of clients, including IT leaders and developers across different industries, such as healthcare. Unlike many competitors, Sonatype offers both free and paid versions of their products, allowing users to manage software components effectively. Their goal is to provide tools that enhance software security and efficiency in development, generating revenue through subscriptions to their advanced features.

Fulton, MissouriHeadquarters

2008Year Founded

$150.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Enterprise Software, CybersecurityIndustries

501-1,000Employees

Benefits

Distributed Workforce - Walls don’t make a company great, people do — and we have the best. While we have offices in the US in Maryland and Virginia, and also in London and Sydney, our growing and talented team lives and works anywhere and everywhere.

Mission Driven - We’re helping software developers harness the power of open source, while making software safer. What does that mean for you? An opportunity to join a smart, mission-oriented team that is changing how software is made.

Competitive Salary & Benefits - We believe in taking care of our team. That means more than just interesting work — it's great benefits, competitive compensation packages, flexible schedules, and an endless opportunity to learn and grow.

Open, Transparent, Diverse - Our varied experiences, locations, ethnicities, genders, and sexual orientations, make us a better company. That's why we're committed to bringing different backgrounds and perspectives into our organization.

Risks

Complex software supply chains pose challenges, with only 7% reviewing their risks.

Fixing critical vulnerabilities can take over 500 days, exposing clients to risks.

Partnership with Equifax may risk reputation if security improvements are not achieved.

Differentiation

Sonatype offers a full-spectrum software supply chain management platform.

The Nexus Platform automates DevOps processes and governs open-source software usage.

Sonatype's solutions are trusted by 15 million developers globally.

Upsides

Partnership with OpenText enhances vulnerability management for open-source and custom code.

Availability in AWS Marketplace expands customer base and streamlines platform management.

Recognition as a leader in Software Composition Analysis boosts credibility and client attraction.

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