Product Marketing Manager - Customer Advocacy at Hightouch

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Marketing TechnologyIndustries

Requirements

3-5 years of experience in customer marketing, customer advocacy, or customer success roles, preferably in B2B SaaS
Proven track record of building and managing customer reference programs from the ground up
Strong project management skills with ability to manage multiple initiatives simultaneously
Excellent written and verbal communication skills, with experience conducting customer interviews
Demonstrated skill in persuasive business writing
Experience creating compelling content including case studies, testimonials, and success stories
Familiarity with review platforms like G2, Gartner Peer Insights, and TrustRadius
Proficiency with CRM systems (preferably Salesforce) and customer advocacy platforms
Strong relationship-building skills and ability to nurture long-term customer relationships

Responsibilities

Build and manage a comprehensive customer reference program, identifying and nurturing champion customers across all industries, solutions, and geographies
Develop and maintain a robust database of customer advocates, tracking their engagement, availability, and areas of expertise
Lead end-to-end case study development, from customer identification and interview coordination to content creation and approval processes
Project manage multiple case study initiatives simultaneously, ensuring timely delivery and high-quality output
Own and optimize presence on key review platforms including G2.com, Gartner Peer Insights, TrustRadius, and Capterra
Develop and execute strategies to increase review volume and ratings across all platforms
Partner closely with Sales, Customer Success, and Product Marketing teams to identify advocacy opportunities
Support sales teams with reference calls, proof points, and customer evidence materials
Collaborate with PR and Communications teams to leverage customer stories for thought leadership and media opportunities
Track and report on customer advocacy program impact, including advocacy-driven revenue attribution

Skills

Product Marketing

Customer Advocacy

Case Studies

Testimonials

Sales Enablement

Content Creation

Customer Success Stories

Advocacy Programs

Hightouch

Syncs live customer data across platforms

About Hightouch

Hightouch syncs live customer data into various tools that businesses use, ensuring that this data is current and accessible for better decision-making. It operates in the data integration market, focusing on Reverse ETL, which moves data from a warehouse into SaaS applications for real-time use. Hightouch stands out by securely handling sensitive information and integrating with various tools, making it a versatile solution for data teams. The company's goal is to help businesses enhance their operational efficiency by keeping customer data synchronized across multiple platforms.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$89.7MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Enterprise Software, HealthcareIndustries

201-500Employees

Benefits

Competitive salary - We offer competitive salary and meaningful equity. We also offer 401k for our US employees.

Remote friendly - Visit the San Francisco and New York headquarters up to 4x’s a year to bond with your fellow teammates.

Flexible PTO - Downtime is just as important as on time and your teammates will support you while you relax and recharge.

Wellness - We offer a monthly wellness stipend, wellness days each quarter, and virtual yoga classes.

Core benefits - For full-time US-based employees, we cover all health benefit premiums, 50% for dependents, and life insurance.

Parental leave - We value and support the family planning process. We provide up to 16 weeks for parents.

Risks

Increased competition from Census and Grouparoo may impact Hightouch's market share.

Stricter European privacy regulations could complicate operations and increase compliance costs.

Economic downturns might affect subscription renewals and new customer acquisition.

Differentiation

Hightouch specializes in Reverse ETL, moving data from warehouses to SaaS applications.

The platform ensures real-time data activation for personalized marketing and sales optimization.

Hightouch offers HIPAA-compliant data handling, crucial for healthcare and sensitive data sectors.

Upsides

Hightouch's AI Decisioning enhances lifecycle marketing with precise targeting and personalization.

The partnership with The Trade Desk expands Hightouch's reach in European advertising markets.

Composable CDP trend supports Hightouch's flexible, customizable data solutions for businesses.

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