Product Marketing Manager (PMM) - Integrations and Partner Ecosystem

Salary: $120,000 - $150,000 (for candidates in the SF Bay Area; ranges vary by location) Employment Type: Full-time

Introduction to Demandbase:

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

We’re seeking a full-time Product Marketing Manager (PMM) to lead positioning, go-to-market, and cross-functional enablement for Demandbase’s Integrations and Partner Ecosystem. This role is ideal for someone who thrives at the intersection of product strategy, technical integrations, and customer value. You’ll play a critical role in scaling our partner ecosystem by crafting compelling narratives, driving adoption of integrations, and enabling teams to bring value to life. Additionally, this role will equip sales and marketing teams with the tools and knowledge to promote data products.

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skillset, years of experience, and depth of experience.

What you’ll be doing:

Strategic Go-to-Market Leadership

• Lead GTM strategy for Demandbase integrations and partner solutions.
• Drive internal alignment with product, partnerships, and sales.
• Deliver integrated launch plans across owned, earned, and partner channels.

Positioning & Messaging

• Craft compelling value propositions for internal and external stakeholders.
• Define messaging for platform and integration stories tailored to buyer personas.
• Create sales enablement content including battlecards, slides, FAQs.

Partner & Integration Enablement

• Collaborate with the partner and product teams to activate integrations.
• Support the launch of strategic partners, new channels, and new partner products.
• Drive customer and partner success through effective storytelling.

Market Intelligence & Evangelism

• Conduct competitive analysis and market research.
• Be the voice of the partner GTM in cross-functional teams.
• Track and share metrics that define success of partner/integration adoption.

What we’re looking for:

• 3-5+ years of product marketing experience, ideally in B2B SaaS.
• Experience marketing platform products, integrations, or partner ecosystems.
• Experience working with partner marketing, channel and business development teams.
• Strong ability to translate technical features into customer-centric stories and business outcomes.
• Proven track record of cross-functional influence and GTM execution.
• Excellent communication, content creation, and storytelling skills.
• Bachelor's degree in marketing, business, or a related field.