Product Marketing Manager

Redwood City, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Life SciencesIndustries

Requirements

Candidates should have a Master's degree or PhD in life sciences, or 5+ years of technical experience in life sciences. A minimum of 2 years of experience in product marketing, product management, or technical support is required. Expertise in life sciences and a general knowledge of gene editing technology are essential, with an understanding of CRISPR and related applications being a plus. Strong understanding of customer needs in drug discovery & development, life science research, and/or molecular diagnostics organizations is necessary. Experience in developing and running marketing campaigns aligned with corporate goals, product positioning, and developing resonant messaging is required. Proficiency in Microsoft and Google tools, HubSpot, and Salesforce is also needed.

Responsibilities

The Product Marketing Manager will drive growth for existing solutions and the emerging product portfolio by ideating, developing, executing, and tracking marketing campaigns and go-to-market strategies. Responsibilities include developing product positioning and compelling messaging based on product features, benefits, and customer needs. The role involves supporting product development projects to ensure timely marketing campaign execution. This individual will manage stakeholders and collaborate cross-functionally with Sales, R&D, and Product Management. Key duties include achieving financial and strategic business objectives for product marketing, developing marketing plans, content, and campaigns, and supporting product launches through go-to-market strategies. The manager will also implement digital marketing campaigns, create necessary assets, support sales with tools and market expertise, develop and track marketing KPIs, report on campaign objectives and OKRs, and plan/coordinate event activities.

Skills

Product Marketing

Go-to-market Strategy

Marketing Campaigns

Product Positioning

Messaging

Content Development

Customer Segmentation

Personas

Digital Marketing

Web Pages

Advertising

Social Media Marketing

Event Support

Sales Tools

Market Expertise

KPIs

OKRs

Stakeholder Management

Cross-functional Collaboration

Life Sciences

Synthego

Provides synthetic RNA and gene editing tools

About Synthego

Synthego specializes in biotechnology, focusing on genetic engineering by providing synthetic RNA and gene editing tools. Their products enable scientists to modify genes, which can lead to advancements in disease treatment and agricultural improvements. Synthego serves a variety of clients, including research institutions, pharmaceutical companies, and biotech startups, who utilize their products for drug discovery, disease modeling, and genetic research. The company stands out in the growing genetic engineering market by offering a platform that grants users access to advanced gene editing capabilities, alongside the direct sale of synthetic RNA and tools. Synthego's goal is to support and enhance genetic research and applications, positioning itself as a vital resource in the field.

Menlo Park, CaliforniaHeadquarters

2012Year Founded

$446.9MTotal Funding

SERIES_ECompany Stage

BiotechnologyIndustries

51-200Employees

Benefits

Generous Equity Package

Medical, Dental & Vision

401(k) Plan

Catered to You

Fully Stocked

Transportation

Green Environment

Stay Fit

Legal Ease

Risks

Emerging competition from companies like Mammoth Biosciences threatens Synthego's market position.

Rapid CRISPR advancements could render Synthego's offerings obsolete without continuous innovation.

Ethical and regulatory scrutiny may delay or restrict Synthego's product deployment.

Differentiation

Synthego integrates machine learning and automation for scalable genome engineering solutions.

The company offers a full-stack platform combining hardware, software, and bioinformatics.

Synthego's strategic partnerships enhance its CRISPR tool offerings and market position.

Upsides

Partnership with AstraZeneca boosts Synthego's CRISPR enzyme portfolio and market reach.

New GMP facility increases production capacity for high-quality CRISPR components.

Patent victory against Agilent removes legal barriers, fostering innovation and expansion.

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