Product Marketing Manager at Synthego

The Product Marketing Manager will drive growth for existing solutions and the emerging product portfolio by ideating, developing, executing, and tracking marketing campaigns and go-to-market strategies. Responsibilities include developing product positioning and compelling messaging based on product features, benefits, and customer needs. The role involves supporting product development projects to ensure timely marketing campaign execution. This individual will manage stakeholders and collaborate cross-functionally with Sales, R&D, and Product Management. Key duties include achieving financial and strategic business objectives for product marketing, developing marketing plans, content, and campaigns, and supporting product launches through go-to-market strategies. The manager will also implement digital marketing campaigns, create necessary assets, support sales with tools and market expertise, develop and track marketing KPIs, report on campaign objectives and OKRs, and plan/coordinate event activities.