Product Marketing Manager

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

As we expand our product offerings—including Bolt.new and enterprise solutions—we seek a Product Marketing Manager to define our go-to-market strategy, craft compelling product narratives, and drive adoption across developer and enterprise audiences. This role requires a deep understanding of developer tooling, strong positioning and storytelling skills, and the ability to work cross-functionally with Product, Engineering, Sales, and Marketing. If you're passionate about developer-first products and thrive in a fast-paced environment, we’d love to hear from you!

Responsibilities

• Develop and execute product marketing strategies to drive awareness, adoption, and engagement for StackBlitz and Bolt.new.
• Craft compelling messaging and positioning that clearly articulates the value of StackBlitz to developers, teams, and enterprise customers.
• Own go-to-market strategy and execution for new feature launches, partnering closely with Product and Engineering.
• Create and maintain product collateral, presentations, whitepapers, and case studies that support sales and marketing efforts.
• Conduct market research and competitive analysis to inform positioning, messaging, and product strategy.
• Enable the Sales team with training, playbooks, and content to effectively communicate the value of StackBlitz’s products.
• Develop thought leadership content, including blog posts, webinars, and conference presentations, to establish StackBlitz as a leader in web development.
• Collaborate with Engineering and Developer Relations to ensure technical accuracy and alignment in marketing materials.
• Track and analyze key product marketing metrics, iterating on messaging and campaigns based on insights.

How You’ll Contribute

• Shape the Story: Define the narrative and positioning for StackBlitz, ensuring it resonates with developers and enterprises alike.
• Drive Product Adoption: Develop and execute GTM campaigns that increase awareness and drive engagement.
• Bridge Sales & Product: Translate technical capabilities into compelling stories that empower Sales and educate users.
• Enhance Customer Insights: Conduct research and analyze data to refine messaging and identify new opportunities.
• Thought Leadership: Build StackBlitz’s presence in the developer community through content, events, and partnerships.

Qualifications

• 5+ years of experience in Product Marketing (preferably for developer tools, SaaS, or enterprise software).
• Strong technical acumen, with the ability to understand and communicate complex developer workflows.
• Proven experience in positioning and launching products, especially in developer-first or enterprise SaaS markets.
• Exceptional storytelling and writing skills, with the ability to craft compelling narratives.
• Experience collaborating with cross-functional teams, including Product, Engineering, Sales, and Marketing.
• Data-driven mindset, with the ability to analyze trends and measure the impact of marketing efforts.