Product Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $109K - $140K

Tonal is seeking a dynamic Product Marketing Manager to lead go-to-market development and execution for software feature launches. The ideal candidate will drive the successful launch of innovative software features, including influencing the product roadmap, defining compelling messaging, and collaborating across creative and channel teams to drive awareness and engagement.

Requirements

• 5+ years of experience in product marketing for consumer software product(s)
• Excellent communication and storytelling skills
• Proven track record of successful product launches and marketing campaigns
• Strong program and stakeholder management skills
• Ability to communicate concisely, especially in written form, and translate complex ideas into clear frameworks and messages
• Skilled at managing all details of complex marketing programs while coordinating with stakeholders to meet deadlines
• Leverages qualitative and quantitative data to inform decisions and knows when to rely on experience and judgment
• A trusted partner who effectively collaborates and easily earns the trust of team members while being equally comfortable challenging assumptions
• A self-starter who is able to iterate quickly and lead through ambiguous situations
• Driven professional who can think strategically and outside of the box and obsessed over the details
• Thrives in a fast-paced environment
• Passionate about health and fitness

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new software launches and feature updates, driving awareness and engagement.
• Define product naming, product positioning, and messaging framework that resonates with target audience(s).
• Ensure consistent and integrated messaging across all touchpoints by collaborating with creative and channel owners (e.g., CRM, paid media, web, social, retail).
• Influence product roadmap and optimize marketing strategies by serving as the “voice of the customer” leveraging consumer insights, competitive research, and data analysis.
• Inform and help design research studies to gather pertinent data and insights.
• Partner with the product team to help size business opportunities and align features to customer needs, ensuring roadmap aligns with marketable moments.

Company Information

At Tonal, we know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most intelligent strength training system available that makes working out more efficient, effective, and engaging. We are applying our collective knowledge and creativity to reimagine working out, leveraging hardware, software, video content, artificial intelligence and computer vision to help customers achieve their fitness goals. We're passionate about building products that help our customers thrive.