Product Marketing Manager
Tremendous125,000 - 155,000 USD/year
- Full Time
- Junior (1 to 2 years)
$109,000 – $140,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Health & FitnessIndustries
Requirements
Candidates should possess 5+ years of experience in product marketing for consumer software products, demonstrating excellent communication and storytelling skills. They should have a proven track record of successful product launches and marketing campaigns, along with strong program and stakeholder management skills. The ideal candidate will be able to translate complex ideas into clear-cut frameworks and messages, leveraging qualitative and quantitative data to inform decisions and effectively collaborate with team members while challenging assumptions.
Responsibilities
The Product Marketing Manager will develop and execute comprehensive go-to-market strategies for new software launches and feature updates, driving awareness and engagement. They will define product naming, product positioning, and messaging framework that resonates with target audience(s), ensuring consistent and integrated messaging across all touchpoints by collaborating with creative and channel owners. The role involves influencing product roadmap and optimizing marketing strategies by serving as the “voice of the customer,” leveraging consumer insights, competitive research, and data analysis, informing and helping design research studies, and partnering with the product team to align features with customer needs and marketable moments.
Skills
Product Marketing
Go-to-Market Strategy
Messaging Framework
Product Positioning
Campaign Management
Stakeholder Management
Data-Driven Decision Making
Communication Skills
Storytelling
Creative Collaboration
Health and Fitness Passion
Tonal
Home gym system with personalized workouts
About Tonal
Tonal offers a home gym solution that combines technology and fitness. Its main product is a wall-mounted fitness system that uses artificial intelligence to create personalized workout plans. This system tracks user performance and provides real-time feedback, helping users achieve their fitness goals. Tonal's equipment can adapt to different fitness levels, offering up to 200 pounds of adjustable weight and the capability to perform over 245 exercises. Unlike many competitors, Tonal focuses on providing a complete fitness experience in one device, eliminating the need for multiple gym equipment or memberships. The company's goal is to make fitness more accessible and convenient for everyone, with a business model that includes selling the equipment and offering a subscription service for ongoing personalized workout programs.
Key Metrics
San Francisco, CaliforniaHeadquarters
2015Year Founded
$564.2MTotal Funding
LATE_VCCompany Stage
Consumer Software, AI & Machine Learning, Consumer GoodsIndustries
201-500Employees