Product Marketing Manager
Employment Type: Full time
Position Overview
We are a fast-growing HR tech company revolutionising the recruitment industry with intuitive, scalable, and data-driven solutions. Our platform empowers recruitment teams to source, manage, and hire top talent faster and more effectively. As we continue to scale, we’re looking for a strategic and hands-on Product Marketing Manager to join our UK-based team.
As our Product Marketing Manager, you’ll be the voice of the product, responsible for positioning, messaging, and go-to-market strategies that drive customer engagement and revenue growth. You’ll work closely with Product, Sales, and Customer Success teams to ensure our solutions resonate with our target markets.
Responsibilities
- Develop compelling product messaging and positioning for our job distribution and recruitment automation platform, tailored to recruitment industry audiences such as Talent Acquisition Leaders and Recruitment Agencies.
- Lead cross-functional product initiatives across Marketing, Sales, Product, and Customer Success to ensure consistent and timely product narratives across all customer touchpoints.
- Collaborate with Product and Engineering to deeply understand the product architecture, APIs, AI Algorithms, and integrations, and translate technical features into customer-facing value propositions.
- Own and execute go-to-market plans for product launches, feature updates, and integrations.
- Conduct competitive analysis and market research to identify trends, opportunities, and differentiation.
- Partner with Product Management to influence the product roadmap with market insights and customer feedback.
- Enable Sales and Customer Success with the tools, training, and collateral needed to communicate product value.
- Create and manage product content including sales decks, battlecards, landing pages, videos, case studies, and whitepapers.
- Work with Marketing to build and optimise demand generation campaigns aligned with product strategy.
- Track, analyse, and report on product marketing performance metrics.
Requirements
- Minimum 5 years of experience in product marketing, ideally within the recruitment or HR tech sector.
- Experience working with technical products, APIs, and integration partners.
- Strong knowledge of ATS and CRM systems.
- Exceptional written and verbal communication skills, with a flair for storytelling.
- Data-driven and analytical, with experience using insights to shape messaging and strategy.
- Confident working cross-functionally in fast-paced, collaborative environments.
- Experience supporting SaaS products and a strong understanding of B2B buyer journeys.
- Self-starter with excellent project management skills and attention to detail.
Bonus Points If You Have:
- Experience marketing to recruitment agencies or internal talent acquisition teams.
- Background in product-led growth (PLG) environments.
- Familiarity with tools like Salesforce, Pendo, or similar.
What We Offer
- Competitive salary and performance-based bonuses.
- Flexible working arrangements (remote/hybrid options).
- 25 days holiday + bank holidays.
- Private healthcare and pension contributions.
- Career development budget and mentorship opportunities.
- A collaborative, inclusive, and values-driven team culture.