Product Marketing Manager

Employment Type: Full time

Position Overview

We are a fast-growing HR tech company revolutionising the recruitment industry with intuitive, scalable, and data-driven solutions. Our platform empowers recruitment teams to source, manage, and hire top talent faster and more effectively. As we continue to scale, we’re looking for a strategic and hands-on Product Marketing Manager to join our UK-based team.

As our Product Marketing Manager, you’ll be the voice of the product, responsible for positioning, messaging, and go-to-market strategies that drive customer engagement and revenue growth. You’ll work closely with Product, Sales, and Customer Success teams to ensure our solutions resonate with our target markets.

Responsibilities

• Develop compelling product messaging and positioning for our job distribution and recruitment automation platform, tailored to recruitment industry audiences such as Talent Acquisition Leaders and Recruitment Agencies.
• Lead cross-functional product initiatives across Marketing, Sales, Product, and Customer Success to ensure consistent and timely product narratives across all customer touchpoints.
• Collaborate with Product and Engineering to deeply understand the product architecture, APIs, AI Algorithms, and integrations, and translate technical features into customer-facing value propositions.
• Own and execute go-to-market plans for product launches, feature updates, and integrations.
• Conduct competitive analysis and market research to identify trends, opportunities, and differentiation.
• Partner with Product Management to influence the product roadmap with market insights and customer feedback.
• Enable Sales and Customer Success with the tools, training, and collateral needed to communicate product value.
• Create and manage product content including sales decks, battlecards, landing pages, videos, case studies, and whitepapers.
• Work with Marketing to build and optimise demand generation campaigns aligned with product strategy.
• Track, analyse, and report on product marketing performance metrics.

Requirements

• Minimum 5 years of experience in product marketing, ideally within the recruitment or HR tech sector.
• Experience working with technical products, APIs, and integration partners.
• Strong knowledge of ATS and CRM systems.
• Exceptional written and verbal communication skills, with a flair for storytelling.
• Data-driven and analytical, with experience using insights to shape messaging and strategy.
• Confident working cross-functionally in fast-paced, collaborative environments.
• Experience supporting SaaS products and a strong understanding of B2B buyer journeys.
• Self-starter with excellent project management skills and attention to detail.

Bonus Points If You Have:

• Experience marketing to recruitment agencies or internal talent acquisition teams.
• Background in product-led growth (PLG) environments.
• Familiarity with tools like Salesforce, Pendo, or similar.

What We Offer

• Competitive salary and performance-based bonuses.
• Flexible working arrangements (remote/hybrid options).
• 25 days holiday + bank holidays.
• Private healthcare and pension contributions.
• Career development budget and mentorship opportunities.
• A collaborative, inclusive, and values-driven team culture.