Roofr

Product Marketing Manager

Canada

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Software as a Service (SaaS), Marketing & AdvertisingIndustries

Requirements

Candidates should have 3–5+ years of experience in product marketing in a high-velocity SaaS environment, SMB, construction tech industry, or vertical SaaS Experience is a plus, and a Product Marketing Core Certification is a nice-to-have. Experience managing launches or leading GTM workstreams and experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, and Figma are also required. Strong project management and stakeholder alignment skills are essential, along with a portfolio of work including sales assets, onboarding flows, and adoption campaigns.

Responsibilities

As a Product Marketing Manager, you will lead GTM execution for product launches, collaborate with Product to align roadmap priorities with GTM needs, manage launch timelines and coordinate teams, delegate and oversee tactical execution across PLG and SLG PMM Specialists, review assets including sales collateral and onboarding content, monitor launch and adoption performance, and continuously improve GTM processes. You will also support strategic initiatives alongside the Sr. PMM, including positioning, research, and competitive insights.

Skills

Product Launches
GTM Asset Development
Cross-functional Collaboration
Strategic Planning
Execution Management
Customer Value Communication
Timeline Coordination
Team Coordination
Process Building

Roofr

Sales platform for roofing contractors

About Roofr

Roofr provides a sales platform designed specifically for roofing contractors, helping them improve their sales processes and streamline operations. The platform offers several key products, including roof measurement reports that deliver accurate data within 24 hours, estimation tools that allow users to create quotes quickly, and professional proposal generation that enables roofers to share visually appealing proposals with clients easily. Roofr also includes a roofing calculator for lead generation and offers a variety of resources such as blogs and tutorials to support its users. Unlike competitors, Roofr focuses exclusively on the roofing industry, providing tailored solutions that save time and enhance professionalism. The company's goal is to simplify the sales process for roofers, making it faster and more efficient.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$42.6MTotal Funding
SERIES_ACompany Stage
Industrial & Manufacturing, Enterprise SoftwareIndustries
51-200Employees

Benefits

Medical, dental & vision insurance
Remote first with support for autonomous work
1 Friday off per month
Company wide paid shutdown between Christmas and New Years
Flexible and unlimited time off
12 annual holidays
Learning & development opportunities
Monthly co-working space reimbursement
Home office setup & reimbursement
2 retreats per year and great team building activities

Risks

Increased competition from platforms like HOVER and EagleView offering similar services.
Over-reliance on satellite imagery may lead to inaccuracies in cloudy regions.
Rapid expansion may challenge service quality and customer support.

Differentiation

Roofr uses satellite imagery for instant roofing estimates, enhancing speed and accuracy.
Roofr's platform offers professional proposals with client signature capture, streamlining approvals.
Roofr provides a comprehensive sales platform tailored specifically for roofing contractors.

Upsides

Roofr raised $23.5M in Series A+ funding, boosting growth and development.
Partnership with CertainTeed enhances Roofr's market reach and contractor support.
Integration with CompanyCam improves project management and digital sales solutions.

Land your dream remote job 3x faster with AI