Built Technologies

GTM Marketing Lead

United States

Built Technologies Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, PropTechIndustries

Requirements

Candidates should possess 5+ years of experience in product marketing, go-to-market, or B2B SaaS marketing roles, ideally within vertical or enterprise software. Strong strategic thinking and storytelling abilities are required, along with experience working cross-functionally with product, sales, and marketing teams. Comfort with early-stage or 0→1 environments and high levels of ownership and ambiguity is also necessary. Familiarity with construction, real estate, or industrial software is a plus.

Responsibilities

The Go-to-Market Marketing Lead will develop and lead the go-to-market strategy for the Owner, Developer, and General Contractor segment, identifying and prioritizing growth opportunities in collaboration with product, sales, and leadership. They will craft clear, persona-driven messaging and establish a differentiated voice for Built in this space, leading product launches and integrated marketing campaigns. The role involves staying close to target customers through research and analysis, translating insights into marketing strategies, and defining KPIs for the segment to measure performance and iterate quickly.

Skills

Go-to-Market Strategy
Product Marketing
Growth Marketing
Campaign Management
Market Positioning
Strategic Planning

Built Technologies

Financial and project management tools for construction

About Built Technologies

GetBuilt.com offers financial and project management software specifically designed for the construction industry. Its tools help construction contractors, lenders, and real estate developers manage project costs, process payments, and generate financial reports. The software operates on a subscription basis, allowing users to access features like electronic payment processing and lien waiver management. What sets GetBuilt.com apart from competitors is its focus on detailed job cost reporting, which is crucial for contractors tracking expenses and profitability. The company's goal is to streamline financial management in construction, making it easier for clients to handle their projects and loan portfolios.

Key Metrics

Nashville, TennesseeHeadquarters
2016Year Founded
$274MTotal Funding
LATE_VCCompany Stage
Enterprise Software, Financial Services, Real EstateIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
401(k) Company Match
Flexible Work Hours
Parental Leave
Professional Development Budget

Risks

Emerging fintech startups pose competition to Built Technologies' market share.
Integration challenges from Nativ acquisition may disrupt Built Technologies' services.
Economic uncertainties could impact demand for Built Technologies' offerings.

Differentiation

Built Technologies offers specialized financial tools for the construction industry.
The platform provides comprehensive solutions for project costing and payment processing.
Built Technologies addresses critical pain points like lien waiver management in construction.

Upsides

Increased demand for digital payment solutions boosts Built Technologies' market potential.
Growing SaaS adoption in construction enhances Built Technologies' subscription model appeal.
Strategic investment from Citi strengthens Built Technologies' financial position.

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