GTM Enablement Lead
KustomerSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, PropTechIndustries
Requirements
Candidates should possess 5+ years of experience in product marketing, go-to-market, or B2B SaaS marketing roles, ideally within vertical or enterprise software. Strong strategic thinking and storytelling abilities are required, along with experience working cross-functionally with product, sales, and marketing teams. Comfort with early-stage or 0→1 environments and high levels of ownership and ambiguity is also necessary. Familiarity with construction, real estate, or industrial software is a plus.
Responsibilities
The Go-to-Market Marketing Lead will develop and lead the go-to-market strategy for the Owner, Developer, and General Contractor segment, identifying and prioritizing growth opportunities in collaboration with product, sales, and leadership. They will craft clear, persona-driven messaging and establish a differentiated voice for Built in this space, leading product launches and integrated marketing campaigns. The role involves staying close to target customers through research and analysis, translating insights into marketing strategies, and defining KPIs for the segment to measure performance and iterate quickly.
Skills
Go-to-Market Strategy
Product Marketing
Growth Marketing
Campaign Management
Market Positioning
Strategic Planning
Built Technologies
Financial and project management tools for construction
About Built Technologies
GetBuilt.com offers financial and project management software specifically designed for the construction industry. Its tools help construction contractors, lenders, and real estate developers manage project costs, process payments, and generate financial reports. The software operates on a subscription basis, allowing users to access features like electronic payment processing and lien waiver management. What sets GetBuilt.com apart from competitors is its focus on detailed job cost reporting, which is crucial for contractors tracking expenses and profitability. The company's goal is to streamline financial management in construction, making it easier for clients to handle their projects and loan portfolios.
Key Metrics
Nashville, TennesseeHeadquarters
2016Year Founded
$274MTotal Funding
LATE_VCCompany Stage
Enterprise Software, Financial Services, Real EstateIndustries
201-500Employees