GTM Marketing Lead

Position Overview

• Location Type: Not specified
• Job Type: Not specified
• Salary: $140,000 - $160,000 USD per year

Built is a growth-stage company at the intersection of FinTech and PropTech, aiming to revolutionize the $1.4T U.S. construction industry with technology and services. We provide a centralized platform that enhances efficiency, collaboration, transparency, and business agility for industry stakeholders. Our platform is utilized by hundreds of leading North American lenders and asset managers, as well as thousands of developers, home builders, and contractors. Since our inception in 2015, we have partnered with over 140 top financial institutions in the U.S. and Canada, including more than 35 of the top 100 U.S. construction lenders. With a recent valuation of $1.5B, we are experiencing significant growth and are seeking talented individuals to join our journey.

This role is for a Go-to-Market Marketing Lead who will be instrumental in accelerating growth and leading marketing efforts for our Owner, Developer, and General Contractor (OGC) segment. This high-impact, strategic position involves owning the go-to-market strategy for a portfolio of emerging products. You will be responsible for shaping the narrative, crafting compelling positioning, and driving campaigns to generate traction, revenue, and brand presence. Ideal for a builder comfortable in 0→1 environments, this role sits at the nexus of product and growth marketing, with the ability to transform early signals into market momentum.

Requirements

• 5+ years of experience in product marketing, go-to-market, or B2B SaaS marketing roles, preferably in vertical or enterprise software.
• Strong strategic thinking and storytelling capabilities, with the ability to translate complex products into compelling value propositions.
• Proven experience working collaboratively with product, sales, and marketing teams.
• Comfort and experience in early-stage or 0→1 environments, demonstrating high levels of ownership and adaptability in ambiguous situations.
• Familiarity with construction, real estate, or industrial software is considered a strong asset.

Responsibilities

• Segment Strategy and Growth Planning: Develop and lead the go-to-market strategy for the Owner, Developer, and General Contractor segment. Identify and prioritize growth opportunities in close collaboration with product, sales, and leadership teams.
• Positioning and Storytelling: Craft clear, persona-driven messaging that addresses the specific needs and pain points of Owners, Developers, and General Contractors. Establish a distinct and differentiated voice for Built within this market segment.
• Go-to-Market and Campaign Execution: Lead product launches and integrated marketing campaigns from initial signal testing through full-scale rollout. Drive awareness, engagement, and pipeline generation across various channels.
• Customer and Market Insights: Maintain close proximity to target customers through research, interviews, and competitive analysis. Translate these insights into actionable marketing strategies that inform both GTM and product roadmaps. Contribute to the development of thought leadership content, case studies, and customer testimonials.
• Performance and Iteration: Define key performance indicators (KPIs) for the segment, meticulously measure performance, and establish efficient feedback loops. Iterate rapidly to optimize messaging, campaigns, and overall channel strategy.

Company Information

Built is a growth-stage company operating at the intersection of FinTech and PropTech. Our mission is to transform the construction industry through technology and services that enhance efficiency, collaboration, transparency, and business agility. We serve hundreds of leading North American lenders and asset managers, along with thousands of developers, home builders, and contractors. Our platform is trusted by over 140 top financial institutions in the U.S. and Canada. With a recent valuation of $1.5 billion, we are committed to continued growth and attracting top talent.

LINKS

• Life At Built & Habitat Build
• Series D Financing Round
• Built Recognized in Two American Business Award Categories
• Built Secures Investment from Citi

Total Compensation: Built's salary range for this position is $140,000 - $160,000 USD per year. This range accommodates career progression within the role and reflects competitive market positioning for all proficiency levels. Salary is a component of Built's comprehensive total rewards package, which also includes equity, and top-tier medical, dental, and vision coverage, as well as unlimited paid time off.