Product Marketing Manager
Northbeam- Full Time
- Junior (1 to 2 years)
Candidates should possess 3-5 years of product marketing experience, preferably in a B2B SaaS environment, demonstrating curiosity and a desire to understand customer needs and buying journeys. Strong communication skills, including the ability to translate complex ideas into clear copy, are essential, along with familiarity with go-to-market motions such as product launches and campaigns.
The Product Marketing Manager will lead go-to-market strategy for designated customer segments, conducting ICP research to inform audience segmentation and positioning, executing outreach strategies, and collaborating with Content and Growth to develop compelling content. They will also cultivate relationships with customers and partners, track campaign performance, support product launches end-to-end, and maintain competitive intelligence to identify key differentiators.
Facilitates global digital payments and rewards