Product Marketing Manager

Houston, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Artificial Intelligence, Data Management, Industrial Software, Oil & Gas, Chemicals, Pharmaceuticals, Manufacturing, EnergyIndustries

Requirements

The ideal candidate will have 2-3 years of experience in product marketing, preferably within B2B SaaS, industrial technology, or the data and AI space, with a total of 5+ years of relevant work experience. Experience in product marketing throughout a product's lifecycle, particularly with product launches, is essential.

Responsibilities

The Product Marketing Manager will develop product positioning and messaging based on user research and market insights, and create high-impact marketing materials including product tours, whitepapers, and website content. They will also become an expert on the target market and competitive landscape, equip the sales team with necessary tools and knowledge, advocate for customers, and develop go-to-market plans for new product launches and feature releases.

Skills

Product Marketing

Go-to-market Strategy

SaaS

Data Platforms

Customer Voice

Competitive Analysis

Value Proposition

Product Messaging

Positioning

Sales Enablement

Cognite

Industrial data management for asset-heavy industries

About Cognite

Cognite specializes in managing industrial data and facilitating digital transformation for asset-heavy industries like oil and gas, power and utilities, and manufacturing. Its main product, Cognite Data Fusion, integrates and organizes data from various sources, making it easier for businesses to analyze and utilize this information effectively. This process, known as data contextualization, enhances the relevance of data for better decision-making. Cognite operates on a software-as-a-service (SaaS) model, allowing clients to subscribe to its software, which provides a consistent revenue stream and access to ongoing updates. Additionally, Cognite offers consulting services to assist clients in optimizing their use of the software. The company's goal is to help industries improve their operations through better data management and digital solutions.

Bærum, NorwayHeadquarters

2016Year Founded

$219.2MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Industrial & Manufacturing, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Competitive Compensation + 401(k) with employer matching

Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents

Unlimited PTO + flexibility to enjoy it

Paid Parental Leave Program

Learning & Development Stipends

Global Mobility & Exchange Program

Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices

Risks

Emerging industrial AI startups pose a threat to Cognite's market share.

Geopolitical tensions could disrupt operations in key regions like the Middle East.

Reliance on cloud providers introduces risks related to data security and outages.

Differentiation

Cognite Data Fusion integrates and contextualizes data for asset-heavy industries.

Cognite offers a subscription-based SaaS model, ensuring continuous software updates.

Cognite's solutions enhance safety, sustainability, and efficiency in industrial operations.

Upsides

Cognite's partnership with Google Cloud enhances scalability and security for data management.

The launch of Cognite Embedded opens new innovation avenues for industrial software builders.

Cognite's joint venture with Saudi Aramco expands its influence in the MENA region.

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