Product Marketing Manager

Employment Type

Full-Time

About Cognite

Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging AI and data to unravel complex business challenges through our cutting-edge offerings including Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year. In the realm of industrial digital transformation, we stand at the forefront, reshaping the future of Oil & Gas, Chemicals, Pharma and other Manufacturing and Energy sectors. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future.

Our Values

• Impact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.
• Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success.
• Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth.

Product Marketing Manager Role

As a Product Marketing Manager at Cognite, you will be a key driver of our go-to-market strategy for Cognite’s Industrial AI and data platform, Cognite Data Fusion. You will be the voice of the customer, the expert on our competition, and the champion for our product's unique value proposition. You will work closely with product management, sales, sales enablement, field engineering, and marketing teams to ensure our product messaging, positioning, and sales enablement materials are compelling and effective.

What You'll Do

• Messaging & Positioning: Develop product positioning and messaging informed by user research, market insights, and product understanding. Scope and execute marketing content and strategies needed to reach different customer segments (e.g., data scientists, IT managers, plant operators, etc.).
• Market Intelligence: Become the expert on our target market, customer needs, and competitive landscape. Conduct market research to identify trends, opportunities, and threats. Talk regularly to users and work with analyst relations for qualitative and quantitative insights that inform your work.
• Content Creation: Create high-impact marketing materials and execute on product tour productions, whitepapers, website content, online self-service product demos, external media interviews & content writing, and events.
• Sales Enablement: Equip the sales team with the tools and knowledge they need to succeed. Develop sales presentations, battle cards, demos, and training materials that highlight our product's unique value.
• Customer Advocacy: Deeply understand and advocate for our existing and prospective customers. Work directly with existing customers to identify key workflows / business use cases, measure value, and co-promote success stories to the market.
• Cross-Functional Collaboration: Serve as a key liaison between product management, engineering, sales, and the broader marketing team to ensure alignment and consistency in our product story.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches, feature releases, and market expansions.

Who You Are

• 2-3 years of experience in product marketing, preferably in the B2B SaaS, industrial technology, or data and AI space.
• 5+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting.
• Experience working on product marketing throughout a product’s lifecycle, especially on product launch.