Sr. Product Marketing Manager
Addepar127,000 - 199,000 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Enterprise SoftwareIndustries
Requirements
Candidates should possess 8+ years of experience with at least 5 years in product marketing or a similar GTM role at a B2B software company, demonstrating a strong understanding of enterprise sales strategies. They should also have excellent written communication skills, particularly the ability to develop marketing and sales content that resonates with lenders, and a desire to engage deeply with cross-functional partners across Revenue, Product, Design, and Engineering to understand how Plaid’s solutions deliver customer value.
Responsibilities
The Product Marketing Manager - Enterprise will work with Revenue segment leaders to drive key elements of the upmarket journey, including designing solution marketing approaches, buyer and executive messaging, and sales materials. They will create programs and content tailored to priority audiences and verticals such as telco, gaming, and mortgage, lead the messaging and positioning for the Enterprise segment, partner with cross-functional leaders across Revenue, Product, and Marketing to meet business goals, collaborate with lighthouse customers on co-marketing opportunities, spearhead competitive intelligence strategy, and develop an approach for pricing and monetization for enterprise.
Skills
Solution Marketing
Competitive Intelligence
Messaging
Positioning
Sales Materials
Content Creation
Analyst Relations
Marketing Strategy
Cross-functional Collaboration
Program Management
Plaid
Connects financial accounts to apps securely
About Plaid
Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.
Key Metrics
San Francisco, CaliforniaHeadquarters
2013Year Founded
$714.3MTotal Funding
SERIES_DCompany Stage
Fintech, Financial ServicesIndustries
1,001-5,000Employees