OpenX

Product Marketing Director

New York, New York, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, AdTechIndustries

Product Marketing Director, Emerging Products

Company at a Glance

OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.

At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.

Position Overview

The Product Marketing Director will act as a leader in our growing Marketing organization. You will be responsible for defining, communicating, and proliferating the message about emerging channels, products, and solutions for OpenX. You will champion our customers' needs and our brand’s values. You'll help assess our market, understand the competitive landscape, our unique differentiation, and how to position a growing set of features and capabilities for ongoing success and growth.

Reporting to the Vice President of Marketing, the Product Marketing Director of emerging products will lead go-to-market activities for new OpenX solutions and partnerships, and own the client-facing roadmap. You will act as a liaison between our product, strategic partnerships, and revenue teams and serve as the subject matter expert on emerging capabilities and solutions.

Responsibilities

  • Lead the product marketing function to execute a vision and strategy for the global team to drive business objectives.
  • Acting as a player-coach, this role will coach, lead, manage, and inspire a high-performing, results-oriented team with one direct report.
  • Drive and develop operational rigor and a standardized process for repeatable go-to-market plans with a pragmatic approach.
  • Inspire creativity in the team to engage with them on developing new and existing target audiences/personas in new and unique ways.
  • Support a global team throughout the go-to-market process. Manage and build insight-driven product marketing strategies to drive business impact.
  • Align and partner with Product Management, Strategic and Data Partnerships, Client Solutions, and Sales to identify customer needs, key product enhancements, new partnership opportunities, and successfully launch new, scalable products.
  • Partner with strategic partnerships, product, and marketing leaders to align messaging and leverage marketing activations.
  • Simplify complex subject matter into clear, simple messaging and jargon-free marketing and positioning aligned to customer needs.
  • Embrace an analytical mindset to leverage insights and data to drive impact and revenue results.
  • Understand broader market trends, our customers, and the business landscape of adTech, and serve as the internal subject matter expert and center of excellence when it comes to competitive capabilities and GTM.
  • Manage the competitive and market insights process to inform key product enhancements and innovations in new products, partnerships, and solutions, including win/loss analysis and associated metrics for success.
  • Work closely with Platform Product Marketing counterparts to incorporate new features into the core platform GTM.

Qualifications

  • 10-15 years of experience with a minimum of 5-10 years in product marketing.
  • An experienced people leader who has successfully developed talent.
  • Deep understanding of the B2B advertising/marketing technology space or product marketing experience.
  • Experience supporting partnerships and leading co-marketing activations.
  • Experience in the programmatic advertising and adtech industries.
  • Ability to develop and lead customer demos and create scalable marketing assets.

Employment Type

Full-Time

Location Type

Information not provided.

Salary

Information not provided.

Skills

Product Marketing
Go-to-Market Strategy
Market Analysis
Competitive Analysis
Client-Facing Roadmaps
Leadership
Team Management
Digital Advertising
Ad Marketplaces
Publisher Solutions
Advertiser Solutions

OpenX

Programmatic advertising platform for digital inventory

About OpenX

OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.

Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees

Benefits

Professional Development Budget

Risks

Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.

Differentiation

OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.

Upsides

OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.

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