Product Marketing Director at Nielsen

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Entertainment, Advertising TechnologyIndustries

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyMessagingContent CreationCampaignsAdvertising EcosystemContextual TargetingProduct Value PropositionCompetitive PositioningMediaEntertainment Metadata

Questions & Answers

Common questions about this position

What is the salary or compensation for the Product Marketing Director role?

This information is not specified in the job description.

Is this Product Marketing Director position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for the Product Marketing Director role?

The role requires product marketing expertise, knowledge of the advertising ecosystem and related workflows, ability to develop strategic product messaging and go-to-market strategies, and skills in creating compelling messaging, value propositions, and client-facing materials.

What is the company culture like at Nielsen for this role?

Nielsen features a dynamic team committed to excellence, perseverance, and making an impact together, with a global workforce passionate about powering a better media future and championing employee success.

What makes a strong candidate for the Product Marketing Director position?

A strong candidate has product marketing expertise, deep knowledge of the advertising ecosystem, experience driving go-to-market strategies to accelerate revenue growth, and the ability to craft resonant messaging for advertisers, agencies, ad tech companies, and video publishers.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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