Product Marketing Director

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Entertainment, Advertising TechnologyIndustries

Requirements

The ideal candidate will possess product marketing expertise coupled with knowledge of the advertising ecosystem and related workflows. Candidates should have experience working with Product, Commercial and MarComs stakeholders and a strong understanding of go-to-market strategies.

Responsibilities

The Product Marketing Director is responsible for bringing Gracenote’s products to market, developing strategic product messaging and driving go-to-market strategies for Gracenote products to accelerate revenue growth. This role will focus on bringing Gracenote Contextual Video Data to market, ensuring product value proposition and messaging resonates with target audiences, competitively positions Gracenote, and educates the advertising ecosystem on the advantages of contextual targeting. The Director will work closely with Product and Commercial leadership, manage GTM activities, construct compelling product messaging, develop client-facing marketing materials, align with Customer Success, ideate external narratives, and collaborate with Marcoms functions to develop integrated marketing plans.

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Content Creation

Campaigns

Advertising Ecosystem

Contextual Targeting

Product Value Proposition

Competitive Positioning

Media

Entertainment Metadata

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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