Product Marketing Director at Nielsen

The Product Marketing Director is responsible for bringing Gracenote’s products to market, developing strategic product messaging and driving go-to-market strategies for Gracenote products to accelerate revenue growth. This role will focus on bringing Gracenote Contextual Video Data to market, ensuring product value proposition and messaging resonates with target audiences, competitively positions Gracenote, and educates the advertising ecosystem on the advantages of contextual targeting. The Director will work closely with Product and Commercial leadership, manage GTM activities, construct compelling product messaging, develop client-facing marketing materials, align with Customer Success, ideate external narratives, and collaborate with Marcoms functions to develop integrated marketing plans.