[Remote] Senior Director, Brand Media Strategy & Planning (Retail) at Wpromote

United States

Wpromote Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • Deep understanding of the evolving media landscape, consumer behavior patterns, full funnel measurement and emerging/innovative platforms
  • Exceptional storytelling abilities to translate complex ideas into compelling campaign platforms
  • Visionary leadership and tactical expertise
  • Experience with Branded Content Sponsorships, Programmatic (Display, Video, TV, OTT, Audio, DOOH), Social, Search
  • Ability to identify "out of the box" media executions that are creative led and first to market

Responsibilities

  • Develop innovative, brand forward, cross-channel media strategies
  • Connect brands with their target audiences
  • Address full-funnel business objectives
  • Craft compelling narratives that drive measurable outcomes across the full consumer journey
  • Identify the “aha” strategic media statement that will guide full funnel tactical executions
  • Provide overarching guidance of cross-channel media strategies
  • Work closely with teams

Skills

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.

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