[Remote] Senior Product Manager - AdTech & Operations at Cars Commerce

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Deep expertise in advertising operations and platform integrations
Track record of successfully managing complex migrations with zero disruption
Systems thinker who can manage detailed execution while maintaining strategic vision
Experience managing campaigns across both self-serve and managed service models
Ability to work effectively with technical teams, vendors, and internal stakeholders

Responsibilities

Define and execute the AdTech strategy and roadmap, securing stakeholder alignment
Lead legacy ad tech platform sunset while implementing modern marketing technology infrastructure
Bring parity, visibility, and streamlined operations to teams managing media on the Cars Commerce retail media network
Drive operational excellence across the entire media technology ecosystem
Optimize campaign operations across search, display, video, social, and programmatic channels

Skills

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters

1998Year Founded

IPOCompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.

Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.

Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.

The platform provides valuable insights and data to automotive businesses.

Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.

AI-driven personalization enhances user experience and engagement on Cars.com.

The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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