[Remote] Product Marketing Director at Visier Solutions

Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI, People Analytics, Workforce Planning, Compensation Management, SaaSIndustries

Requirements

Candidates should have 5-7+ years of experience in B2B SaaS product marketing and a proven track record of success in strategic product marketing initiatives that directly contributed to growth, customer adoption, or market expansion. The ability to translate complex technical capabilities into clear, compelling business value for senior buyers, strong commercial acumen, exceptional communication and storytelling skills, deep market and customer curiosity, and confidence navigating ambiguity are required. Domain knowledge in HR tech, analytics, workforce planning, or adjacent fields is a bonus.

Responsibilities

The Product Marketing Director will own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention. They will develop and operationalize differentiated positioning and messaging, act as the voice of the buyer, and lead product and feature launches with measurable impact. Additionally, they will enable the sales team with compelling narratives and training, partner with marketing to fuel high-performing campaigns, measure impact, and collaborate cross-functionally with Product, Sales, and Customer Success to ensure strategy alignment and unified execution.

Skills

Product Marketing

Go-to-Market Strategy

Positioning

Messaging

Sales Enablement

Customer Insights

Market Analysis

Product Launches

Revenue Growth

Pipeline Generation

Competitive Analysis

Storytelling

Commercial Acumen

Visier Solutions

People analytics and workforce planning solutions

About Visier Solutions

Visier provides people analytics and workforce planning solutions to help businesses analyze and optimize their workforce data. Its main product, Visier People, is a user-friendly platform that allows HR professionals and business leaders to extract insights from workforce data without needing advanced technical skills. Clients, including large enterprises and mid-sized businesses, use Visier's tools to tackle HR challenges like employee burnout, hiring efficiency, and gender pay equity by visualizing data and gaining actionable insights. Unlike many competitors, Visier operates on a software-as-a-service (SaaS) model, where clients subscribe for access to the platform and its updates. The recent acquisition of Yva.ai enhances Visier's capabilities by providing deeper insights into work and team dynamics. The goal of Visier is to empower organizations to make informed decisions that lead to improved business outcomes.

Vancouver, CanadaHeadquarters

2010Year Founded

$254.4MTotal Funding

SERIES_ECompany Stage

Consulting, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Performance Bonus

Risks

Emerging competition from Paychex challenges Visier's market position.

Demand for high-quality data in Singapore highlights potential gaps in Visier's offerings.

Visier's success is tied to SmartRecruiters' market performance, posing potential risks.

Differentiation

Visier offers unmatched people analytics and workforce planning solutions for HR challenges.

The acquisition of Yva.ai enhances Visier's insights into team dynamics.

Visier's SaaS model provides continuous updates and customer support for growing business value.

Upsides

Visier's strategic partnerships expand its reach to over 4000 customers worldwide.

Recognition as a leader in HR analytics boosts Visier's market credibility.

The integration of generative AI with Paychex attracts small and medium-sized businesses.

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