Veeva Systems

Product Marketing - Senior Manager / Associate Director

Columbus, Ohio, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Enterprise Software, SaaSIndustries

Requirements

Candidates should possess 5+ years of enterprise software product marketing experience, exceptional written and oral communication skills, the ability to work independently with little management oversight, a proven ability to build relationships with other teams, self-motivation, innovation, collaboration, creativity, analytical skills, strong project management skills with attention to detail, and a proven ability to excel in a fast-paced environment. A Bachelor's degree is required, and experience marketing life sciences-specific applications is a plus.

Responsibilities

As a Product Marketing - Senior Manager / Associate Director, you will develop annual product marketing plans, create go-to-market programs, develop product messaging for various channels, lead global launch and release marketing initiatives, build product awareness through PR and social media, create campaigns to communicate tailored messages, lead release marketing activities, create content such as product videos and website copy, and maintain a library of sales tools. You will also collaborate closely with global marketing, product strategy, product management, sales, and professional services to drive Veeva’s growth and customer success.

Skills

Product Marketing
Go-to-market strategy
Messaging
Content Creation
Demand Generation
Field Enablement
Customer Marketing
PR
Social Media
Cross-functional Collaboration

Veeva Systems

Quality and regulatory software solutions provider

About Veeva Systems

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.

Key Metrics

Pleasanton, CaliforniaHeadquarters
2007Year Founded
$6.8MTotal Funding
IPOCompany Stage
Enterprise Software, Healthcare, Consumer GoodsIndustries
5,001-10,000Employees

Benefits

Parental leave
PTO
Free food
Health, dental, & vision insurance
Gym membership reimbursement

Risks

Manual processes in medtech content management risk compliance issues and market delays.
GenAI features in Vault CRM may face data privacy and security challenges.
Rapid product expansion could lead to integration challenges and customer dissatisfaction.

Differentiation

Veeva Systems specializes in cloud-based software for the life sciences industry.
The company offers a subscription-based model ensuring continuous updates and improvements.
Veeva's Vault CRM Suite connects sales, marketing, and medical for customer-centric engagement.

Upsides

Veeva Compass Patient platform supports patient journey analysis and market sizing.
GenAI features in Vault CRM enhance field productivity with contextual task automation.
Veeva's digital HACCP solution improves safety and efficiency in compliance processes.

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