Product Growth Hacker: Exchange & Main App at Crypto.com

Dubai, Dubai, United Arab Emirates

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, FinTechIndustries

Requirements

3-to-5 years of experience in product marketing: ideally crypto background
Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably
Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert
Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action
Analytical mindset with proficiency in marketing analytics and user research
Experience in regulated industries or financial services is a plus
Bonus: Crypto native or familiarity with community-led growth

Responsibilities

Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) and main app (Mainstream) verticals
Develop value propositions that differentiate our platform in a competitive global market
Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each
Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns
Work closely with product managers to align on roadmap priorities and customer feedback loops
Partner up with the product team to manage the go-to-market planning for feature launches
Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute
Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed
Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape
Analyze market trends and conduct competitive benchmarking to identify opportunities and threats
Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging
Feed findings back into product and growth teams to inform prioritization and positioning
Design lifecycle programs that drive user activation, trading volume, and long-term retention
Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention
Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows
Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact
Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly

Skills

Growth Hacking

Go-to-Market Strategy

Product Positioning

Data Analytics

User Personas

Campaign Management

Localization

Market Intelligence

Creative Copywriting

User Acquisition

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

Land your dream remote job 3x faster with AI

Try Jobo Free