Staff Software Engineer - Ad Tech
PatientPointFull Time
Expert & Leadership (9+ years)
Candidates should have proven experience in Ad Tech, Marketing Automation, and Performance Campaigns, along with experience with Mobile Measurement Partners (MMPs) such as Adjust, Branch, or Appsflyer. Familiarity with platform SDKs (e.g., Meta, TikTok, Google) and experience integrating them into mobile apps is required, as well as proficiency with Google Tag Manager (GTM), GA4, and web tracking. Experience with WordPress and custom scripting for automation is also necessary.
The Product Development Engineer will lead the procurement, onboarding, and integration of Ad Tech solutions, manage tracking infrastructure including tagging and pixel implementation, and ensure smooth integration across third-party tools. Responsibilities include implementing advanced UTM tracking and SKAN for attribution, building and managing responsive web properties with WordPress, and coordinating with product and engineering teams for new feature development. The role involves translating business needs into technical documentation, automating campaign workflows, deploying API-driven tools, driving A/B testing, collaborating with analytics teams on attribution models, and creating real-time dashboards. Additionally, the engineer will design data pipelines, mitigate tracking risks, monitor and troubleshoot tracking inconsistencies, design tracking templates, perform advanced data analysis using Excel, and create data-driven presentations for stakeholders. Collaboration with internal teams and management of vendor relationships are also key duties.
Global measurement and data analytics provider
Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.