Nielsen

Product Development Engineering

Vadodara, Gujarat, India

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Ad Tech, Digital Marketing, Market ResearchIndustries

Requirements

Candidates should have proven experience in Ad Tech, Marketing Automation, and Performance Campaigns, along with experience with Mobile Measurement Partners (MMPs) such as Adjust, Branch, or Appsflyer. Familiarity with platform SDKs (e.g., Meta, TikTok, Google) and experience integrating them into mobile apps is required, as well as proficiency with Google Tag Manager (GTM), GA4, and web tracking. Experience with WordPress and custom scripting for automation is also necessary.

Responsibilities

The Product Development Engineer will lead the procurement, onboarding, and integration of Ad Tech solutions, manage tracking infrastructure including tagging and pixel implementation, and ensure smooth integration across third-party tools. Responsibilities include implementing advanced UTM tracking and SKAN for attribution, building and managing responsive web properties with WordPress, and coordinating with product and engineering teams for new feature development. The role involves translating business needs into technical documentation, automating campaign workflows, deploying API-driven tools, driving A/B testing, collaborating with analytics teams on attribution models, and creating real-time dashboards. Additionally, the engineer will design data pipelines, mitigate tracking risks, monitor and troubleshoot tracking inconsistencies, design tracking templates, perform advanced data analysis using Excel, and create data-driven presentations for stakeholders. Collaboration with internal teams and management of vendor relationships are also key duties.

Skills

Ad Tech
Digital Marketing Automation
Performance Marketing
MMPs
DMPs
CDPs
TMS
GA4
Ad Servers
Tracking Infrastructure
Tagging Strategies
Pixel Implementation
Server-Side Event Tracking
UTM Tracking
GCLID/FBCLID Capture
SKAN
Attribution
WordPress
API Integration
Web Development
Product Development
Technical Documentation
Product Requirement Specifications
Workflow Automation
Keyword Management
Audience Segmentation
Ad Trafficking
Custom Scripts
AdWords Scripts
API-driven Tools
Reporting
A/B Testing
Performance Analysis

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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