Principal Product Specialist

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Education TechnologyIndustries

Requirements

Candidates should have proven experience in sales, product marketing, account management, or a customer success-related role, and a deep understanding of the product types in their category with strong content knowledge of and practical experience in assessment design, testing, and measurement in K-12, higher education, or the professional learning settings. They should also possess the ability to translate product information into a compelling value proposition for customers and demonstrate strong problem-solving skills and a proactive approach to customer needs.

Responsibilities

As a Principal Product Specialist, the individual will serve as a point of contact for sales and customer success teams, supporting them throughout the customer lifecycle and ensuring a seamless experience for clients. This includes go-to-market support, customer engagement, sales support, solution development, strategic planning, and cross-functional collaboration with product development, marketing, and customer support teams. They will contribute to building sales strategies, offering insights based on customer feedback and market trends, and maintaining a deep understanding of Instructure products and industry trends.

Skills

Customer Engagement

Sales Support

Product Expertise

Solution Development

Relationship Building

Strategic Insights

Industry Trends

Instructure

Education technology for teaching and learning

About Instructure

Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.

Cottonwood Heights, UtahHeadquarters

2008Year Founded

$86.7MTotal Funding

IPOCompany Stage

EducationIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Lifestyle Spending Account

Motivosity - employee recognition program

Risks

Algorithmic bias in AI systems could harm Instructure's reputation and user trust.

KKR's acquisition may lead to strategic shifts disrupting current operations.

Intensifying competition in EdTech could challenge Instructure's market position.

Differentiation

Instructure's Canvas platform is a leading learning management system in the EdTech market.

The company supports over 30 million users across more than 6,000 organizations globally.

Instructure's acquisition of Concentric Sky enhances its digital credentialing capabilities.

Upsides

Increased demand for hybrid learning solutions boosts Instructure's market potential.

Growing interest in micro-credentials aligns with Instructure's recent strategic acquisitions.

Expansion in emerging markets offers Instructure opportunities to increase its global footprint.

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