Senior Director, Product Marketing
StrongDM- Full Time
- Senior (5 to 8 years)
The ideal candidate should possess 7+ years of experience in product marketing or product management roles, specifically with a focus on software products and developer tools. They should be familiar with Jobs-to-Be-Done (JTBD) framework, Account-Based Marketing (ABM) strategies, and solution selling methodologies, and have experience with software supply chain security, container security, and cloud native application development. Strong problem-solving and analytical skills are required, along with the ability to analyze complex market trends and customer needs, and experience with data analysis or market research techniques.
This role involves developing and executing a comprehensive go-to-market strategy for Docker products in collaboration with product, engineering, design, marketing, and sales teams. The Principal Product Marketing Manager will create compelling Jobs-to-Be-Done (JTBD) frameworks and solution narratives to communicate how Docker’s products address customer pain points, and execute product marketing campaigns to drive awareness, adoption, and retention. They will stay updated on industry trends and emerging technologies, develop a deep understanding of the competitive landscape, and work closely with product development to align on product goals. Furthermore, the candidate will be responsible for creating compelling product marketing content and presenting information effectively.
Containerization platform for application development
Docker offers a containerization platform that enables developers to build, share, and run applications in isolated environments called containers. These containers package applications with their dependencies, ensuring consistent performance across different stages of development and deployment. Docker stands out from competitors by simplifying the development process and enhancing collaboration, with a freemium business model that includes various subscription tiers and services like Docker Hub and Docker Desktop. The company's goal is to streamline software development and deployment, making it easier for developers to manage applications efficiently.