Docker

Principal Product Marketing Manager

Canada

Docker Logo
$164,800 – $206,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Software Development, Developer Tools, Cloud Computing, CybersecurityIndustries

Requirements

The ideal candidate should possess 7+ years of experience in product marketing or product management roles, specifically with a focus on software products and developer tools. They should be familiar with Jobs-to-Be-Done (JTBD) framework, Account-Based Marketing (ABM) strategies, and solution selling methodologies, and have experience with software supply chain security, container security, and cloud native application development. Strong problem-solving and analytical skills are required, along with the ability to analyze complex market trends and customer needs, and experience with data analysis or market research techniques.

Responsibilities

This role involves developing and executing a comprehensive go-to-market strategy for Docker products in collaboration with product, engineering, design, marketing, and sales teams. The Principal Product Marketing Manager will create compelling Jobs-to-Be-Done (JTBD) frameworks and solution narratives to communicate how Docker’s products address customer pain points, and execute product marketing campaigns to drive awareness, adoption, and retention. They will stay updated on industry trends and emerging technologies, develop a deep understanding of the competitive landscape, and work closely with product development to align on product goals. Furthermore, the candidate will be responsible for creating compelling product marketing content and presenting information effectively.

Skills

Product Marketing
Product Management
Jobs-to-Be-Done (JTBD)
ABM strategies
Solution selling
Software supply chain security
Container security
Cloud native application development
Problem-solving
Data analysis
Market research
Market segmentation
Content creation
Public speaking
Presentation skills

Docker

Containerization platform for application development

About Docker

Docker offers a containerization platform that enables developers to build, share, and run applications in isolated environments called containers. These containers package applications with their dependencies, ensuring consistent performance across different stages of development and deployment. Docker stands out from competitors by simplifying the development process and enhancing collaboration, with a freemium business model that includes various subscription tiers and services like Docker Hub and Docker Desktop. The company's goal is to streamline software development and deployment, making it easier for developers to manage applications efficiently.

Key Metrics

Palo Alto, CaliforniaHeadquarters
2013Year Founded
$484.3MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

Flexible Work Hours
Home Office Stipend
Parental Leave
Phone/Internet Stipend
Unlimited Paid Time Off
Professional Development Budget
Company Equity
Health Insurance

Risks

Competition from Kubernetes could impact Docker's market share.
Alternative container runtimes like Podman pose a threat to Docker's dominance.
Security vulnerabilities in Docker containers could undermine platform trust.

Differentiation

Docker offers a comprehensive platform for building, sharing, and running applications.
Docker's containerization ensures consistency across development and deployment stages.
Docker's freemium model provides flexibility with various subscription tiers.

Upsides

Increased adoption of Kubernetes drives demand for Docker's containerization solutions.
Docker's acquisitions enhance its performance, flexibility, and security features.
Growing hybrid and multi-cloud environments position Docker as a key player.

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