Principal Product Marketing Manager at Procore Technologies

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Construction, TechnologyIndustries

Requirements

10+ years of experience in product marketing and related marketing functions in $100 million+ B2B technology companies
Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple, intuitive and inspiring communications
Experience in building compelling portfolio, platform and product level messaging and narratives to support the product strategy and related business objectives
Experience building trusted relationships with a broad network of product, marketing and sales key stakeholders
Experience supporting an Integrated GTM motion that includes sales, channel and services partners, strategic alliances and technology ecosystems
Demonstrated experience building credibility and delivering results for product teams, sales teams and customers
Experience in the construction industry and/or the con-tech landscape is a plus
Bachelor’s degree in computer science, marketing, business, or equivalent work experience; MBA is a plus
Technically oriented
Effective and inspiring storyteller

Responsibilities

Develop and own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace
Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs and white papers that can be utilized globally
Conduct ROI/TCO analysis and develop outcome based content to help customers make the business case for Procore
Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform
Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas and messaging required to reach them effectively
Effectively integrate Product Marketing requirements into the product lifecycle framework
Develop and drive positioning, packaging, messaging and launch Procore AI solutions designed to revolutionize how construction is done and effectively differentiate Procore in the market
Help formulate and communicate the strategic vision for how the Procore AI platform demonstrates value and ROI for construction professionals
Work with cross-functional collaborators to ensure this vision is amplified across all channels
Work closely with Product Management to develop a deep understanding of Procore’s AI products and platform
Collaborate with the global marketing organization to ensure effective planning, communication and execution of the overall go-to-market strategy

Skills

Key technologies and capabilities for this role

Product PositioningMessagingValue PropositionsContent CreationCase StudiesROI AnalysisTCO AnalysisMarket TrendsCustomer ResearchGo-to-Market StrategyStorytellingAI Products

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This is an on-site position based in the Austin, TX office.

What experience level is required for this Principal Product Marketing Manager role?

Candidates need 10+ years of experience in product marketing and related marketing functions in $100 million+ B2B technology companies.

What key skills are needed for this position?

Outstanding written and verbal communication skills to explain complex technology concepts, experience building compelling messaging and narratives, and the ability to build trusted relationships with product, marketing, and sales stakeholders are required.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Principal Product Marketing Manager position?

A strong candidate will have 10+ years in B2B tech product marketing, exceptional storytelling skills for complex tech, experience with GTM strategies involving sales and partners, and the ability to collaborate cross-functionally.

Procore Technologies

Construction management software for project efficiency

About Procore Technologies

Procore Technologies provides construction management software that helps streamline and improve the efficiency of construction projects. Its platform includes a variety of tools that assist with different stages of construction, such as prequalification, bid management, estimating, quality and safety management, design coordination, and Building Information Modeling (BIM). This software allows construction teams to enhance communication and visibility between field and office operations, which helps ensure projects are completed on time and within budget. Procore stands out from its competitors by offering a comprehensive all-in-one solution and personalized support services, including training and resources tailored to the specific needs of different clients. The company's goal is to be a trusted partner for construction professionals worldwide, enabling them to successfully manage their projects and adapt to industry trends.

Carpinteria, CaliforniaHeadquarters

2003Year Founded

$552.3MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Professional Development Budget

Risks

Increased competition from new entrants like OpenSpace could challenge Procore's market position.

Dependency on FYLD integration may pose risks if FYLD's platform encounters issues.

Adoption challenges or technical issues with Procore AI Solutions could impact user satisfaction.

Differentiation

Procore offers a comprehensive suite covering all construction stages, from preconstruction to closeout.

The platform integrates BIM and AI solutions, enhancing project management and safety.

Procore's global reach with over 1,000,000 projects in 125 countries sets it apart.

Upsides

Procore's AI solutions aim to boost efficiency and safety in construction management.

The FYLD integration resulted in a 12% productivity gain, enhancing field-office connectivity.

Investment by LMR Partners LLP indicates strong confidence in Procore's growth potential.

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