Red Canary

Principal Product Marketing Manager

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
CybersecurityIndustries

Requirements

Candidates should possess 8+ years of B2B software marketing experience, with at least 3 years specifically in product marketing for technical products within IT, data, AI, or cybersecurity, or equivalent transferable experience. Strong written and verbal communication skills are required, along with the ability to translate complex technical concepts for non-technical audiences. Curiosity to understand technology and user motivations, and the ability to derive actionable insights from data to influence buyer and seller behavior, are also essential.

Responsibilities

As a Principal Product Marketing Manager, the individual will develop and execute the go-to-market strategy for Red Canary’s AI offerings, crafting compelling messaging and positioning, collaborating with sales, marketing, and customer success teams, and creating customer-facing content. They will also act as an internal advocate for customer needs, working with field leadership to optimize the customer journey, spearhead AI-focused product launches, and adapt direct messaging and campaigns into materials that support growth within channel and alliance partnerships.

Skills

Go-to-market strategy
Messaging and positioning
Content creation
Sales enablement
Product launches
Campaigns
Market analysis
Customer feedback
Cross-functional collaboration
AI solutions
Cybersecurity

Red Canary

Managed detection and response cybersecurity services

About Red Canary

Red Canary provides Managed Detection and Response (MDR) services to help businesses protect their digital assets from cyber threats. Their services include continuous monitoring and expert analysis, which involve collecting and analyzing telemetry data to identify potential security issues in real-time. They focus on Endpoint Detection and Response (EDR) to address threats at the individual device level and conduct ongoing security operations to ensure the effectiveness of their measures. Red Canary stands out from competitors by emphasizing measurable outcomes, using behavioral analytics to detect critical threats, and offering 24/7 expert investigation to minimize false positives. Their subscription-based model allows clients to benefit from ongoing security improvements and support, with the goal of reducing risk and enhancing security for various industries.

Key Metrics

Denver, ColoradoHeadquarters
2013Year Founded
$126.4MTotal Funding
SERIES_CCompany Stage
CybersecurityIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Mental Health Support
Unlimited Paid Time Off
Parental Leave
Health Savings Account/Flexible Spending Account
Remote Work Options
Stock Options

Risks

Rise of macOS-targeted malware like 'Cthulhu Stealer' poses new threats to clients.
Sophistication of malware-as-a-service platforms requires continuous adaptation of strategies.
Rapid growth in Africa's tech ecosystem presents resource management challenges for Red Canary.

Differentiation

Red Canary offers 24/7 expert threat investigation to filter out false positives.
The company uses behavioral analytics to identify critical threats efficiently.
Red Canary's automated playbooks streamline response actions for improved security posture.

Upsides

Red Canary achieved 50% year-over-year growth in enterprise customer segment in Q3 FY25.
The release of Security Data Lake enhances MDR capabilities with cost-efficient storage.
Todd Chronert's appointment as CRO is expected to drive growth and strengthen partnerships.

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