Principal Product Marketing Manager, AI
Hightouch- Full Time
- Senior (5 to 8 years)
Candidates should possess 8+ years of B2B software marketing experience, with at least 3 years specifically in product marketing for technical products within IT, data, AI, or cybersecurity, or equivalent transferable experience. Strong written and verbal communication skills are required, along with the ability to translate complex technical concepts for non-technical audiences. Curiosity to understand technology and user motivations, and the ability to derive actionable insights from data to influence buyer and seller behavior, are also essential.
As a Principal Product Marketing Manager, the individual will develop and execute the go-to-market strategy for Red Canary’s AI offerings, crafting compelling messaging and positioning, collaborating with sales, marketing, and customer success teams, and creating customer-facing content. They will also act as an internal advocate for customer needs, working with field leadership to optimize the customer journey, spearhead AI-focused product launches, and adapt direct messaging and campaigns into materials that support growth within channel and alliance partnerships.
Managed detection and response cybersecurity services
Red Canary provides Managed Detection and Response (MDR) services to help businesses protect their digital assets from cyber threats. Their services include continuous monitoring and expert analysis, which involve collecting and analyzing telemetry data to identify potential security issues in real-time. They focus on Endpoint Detection and Response (EDR) to address threats at the individual device level and conduct ongoing security operations to ensure the effectiveness of their measures. Red Canary stands out from competitors by emphasizing measurable outcomes, using behavioral analytics to detect critical threats, and offering 24/7 expert investigation to minimize false positives. Their subscription-based model allows clients to benefit from ongoing security improvements and support, with the goal of reducing risk and enhancing security for various industries.