Principal Product Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: $158,832 - $200,000 per year (plus bonus program and stock options)
• Application Deadline: June 5th, 2025

Red Canary is a cybersecurity company dedicated to protecting organizations from cyber threats. We empower businesses to make better security decisions, allowing them to focus on their mission. Our market-defining technology and expertise prevent breaches and set a new standard for partnership. We are committed to our customers and grounded in our values, recognized as a Built In's 2025 Best Places to Work.

Requirements

• 8+ years of B2B software marketing experience.
• 3+ years of product marketing experience for technical products in IT, data, AI, or cybersecurity (or equivalent transferable experience).
• Proven written and verbal communication skills, with the ability to communicate effectively to senior stakeholders.
• Experience translating complex technical concepts for non-technical audiences.
• Inherent curiosity to understand technology and user motivations.
• Proven ability to derive actionable insights from data (field, customer, competition) to influence buyer and seller behavior.
• Ability to thrive in a fast-paced, hyper-growth environment with a strong desire for continuous learning.
• Demonstrated success working cross-functionally to meet shared revenue objectives, effectively balancing internal and external stakeholder needs.

Responsibilities

• Develop and execute the go-to-market strategy for Red Canary's AI offerings, analyzing market trends and gathering feedback from various sources.
• Craft compelling messaging and positioning to differentiate Red Canary in the market.
• Collaborate with field leadership to optimize the customer journey, ensuring targeted and timely communication with prospects and customers.
• Act as an internal advocate for customer needs, influencing go-to-market and product development.
• Create customer-facing content (datasheets, presentations, videos, webinars, blog posts, case studies) to support marketing programs.
• Work with sales enablement to produce sales tools, playbooks, and competitive analysis to drive opportunity and revenue.
• Adapt direct messaging and campaigns into materials that support growth within channel and alliance partnerships.
• Spearhead AI-focused product launches, including developing launch briefs and messaging, coordinating internal training, briefing external stakeholders, and supporting marketing program development.

Company Information

Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber threats. We’re a cyber security company who protects, supports and empowers organizations to make better security decisions so they can focus on their mission without fear of cyber threats. The combination of our market-defining technology and expertise prevents breaches every day and sets a new standard for partnership in the industry. We’re united in our commitment to customers and grounded in our values, which earned us a place on Built In's 2025 Best Places to Work list.

Benefit Highlights

• 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period.
• Health & Wellness: Access to mental health services, Employee Assistance Program, and additional programs.