OpenX

Principal Product Manager

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Ad TechnologyIndustries

Requirements

Candidates must have 10+ years of Product Management experience, with at least 4 years in adtech, possessing a deep and broad understanding of the competitive landscape and customer needs across publishers, advertisers, data providers, and DSPs. Extremely strong written and verbal communication skills are essential for simplifying complex topics for diverse stakeholders, alongside the ability to maintain genuine empathy for customers, stakeholders, and teammates. A highly analytical approach with comfort in using data for decision-making, insatiable curiosity about customer problems, competition, and the industry, and a proven ability to deliver zero-to-one products with high impact are required. Experience working directly with data science and products utilizing AI/ML is also necessary. Desired qualifications include experience at a DSP in a product or technical role and knowledge of CTV, particularly advertiser needs within CTV.

Responsibilities

The Principal Product Manager will develop and execute a product roadmap with minimal oversight for innovative product areas, acting as the product owner for scrum teams by driving ceremonies, writing user stories, and maintaining a prioritized backlog. They will define features, manage and iterate on products post-launch, and establish metrics to measure effectiveness and drive improvements. Responsibilities also include defining experiments to validate new product ideas, cultivating trusting relationships with internal and external stakeholders, staying abreast of market trends to identify opportunities, and serving as the voice of the customer in internal discussions. Additionally, the role involves providing source data and messaging for marketing activities and independently driving end-to-end go-to-market strategies for product/feature launches.

Skills

Product Roadmap Development
Product Backlog Management
User Story Writing
KPI Tracking
Product Development Lifecycle
Scrum Ceremonies
Experiment Design
Metrics Establishment
Market Design
Technical Innovation
Digital Advertising
Product Ownership

OpenX

Programmatic advertising platform for digital inventory

About OpenX

OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.

Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees

Benefits

Professional Development Budget

Risks

Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.

Differentiation

OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.

Upsides

OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.

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