[Remote] Product Analytics Strategist at General Motors

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Candidates must possess a BA/BS in Marketing, Business, Statistics, Computer Science, Economics, or a related field, with over 3 years of experience in analytics or development, preferably in digital product or commerce. Required skills include gathering business and technical requirements for analytics instrumentation, translating requirements into tracking plans and data layer specifications, familiarity with tag management systems and SDK-based event tracking, understanding of standard eCommerce and mobile app behavioral metrics, hands-on experience validating analytics implementations and troubleshooting data quality issues, and knowledge of SQL for event-level data analysis. Experience with Python or other scripting languages, implementing tag management systems like Adobe Launch or Google Tag Manager, and utilizing data visualization tools such as Power BI, Tableau, or Google Data Studio are considered advantageous.

Responsibilities

The Product Analytics Strategist will partner with product managers, designers, and engineers to define analytics requirements for new features and enhancements across eCommerce and mobile experiences. They will translate business questions into detailed tracking plans, ensure accurate implementation through QA/testing, and resolve data quality issues. The role involves working with data products and analytics platforms to analyze digital product performance data, uncover root causes of behavior, identify experience enhancements, and build/maintain reporting dashboards to monitor KPIs. Responsibilities also include translating insights into actionable recommendations for stakeholders, partnering with vendors to measure feature impact, contributing to the optimization of the analytics tool stack, staying informed on industry trends, and managing project timelines and communications.

Skills

Product Analytics

Stakeholder Alignment

Strategic Vision

Data Products

Data Science Models

Customer Behavior Analysis

Product Performance Analysis

eCommerce

Mobile Experiences

Analytics Requirements

Tracking Plans

Data Quality

Data Analysis

Clickstream Data

Transaction Data

Engagement Data

Reporting

Dashboards

KPI Monitoring

A/B Testing

Customer Lifetime Value

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees