Principal of Market Strategy & Planning at Credit Karma

Oakland, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Financial ServicesIndustries

Requirements

10+ years of experience in marketing strategy, business operations, or management consulting
Proven ability to operate at both the strategic and executional level
Executive presence and strong storytelling ability across written and verbal formats
Deep familiarity with go-to-market planning, product launch cycles, and performance reporting
Track record of influencing cross-functional teams and driving alignment across complex, ambiguous environments
Experience working directly with senior executives (CMO, GM, Head of Product, etc.)

Responsibilities

Partner with cross-functional teams to build and maintain integrated GTM strategies across high-priority company bets that deliver cohesive member journeys and drive ecosystem growth across TurboTax and Credit Karma
Identify and resolve GTM conflicts across messaging, timing, or resource allocation
Represent Marketing in cross-functional strategic planning forums, including direct contribution to strategy papers and executive business reviews
Develop and maintain a cohesive narrative across all GTM efforts, connecting fragmented workstreams into a single, executive-ready story
Reduce executive burden by owning high-quality inputs for monthly and quarterly business reviews
Define and operationalize a marketing performance framework across strategic and core initiatives in partnership with Finance and Analytics
Lead operating mechanics (e.g. reviews, forums, milestone updates) that keep work aligned and on track across GTM teams
Partner with the Program Management and Operations leader to align execution within strategic programs

Skills

Key technologies and capabilities for this role

GTM StrategyMarketing StrategyStrategic PlanningPerformance ReportingResource AllocationStakeholder ManagementData AnalysisManagement ConsultingCross-functional LeadershipExecutive Communication

Questions & Answers

Common questions about this position

What experience level is required for this role?

The position requires 10+ years of experience in marketing strategy, business operations, or management consulting.

What key skills are needed for the Principal of Market Strategy & Planning role?

Candidates need proven ability to operate at both strategic and executional levels, executive presence with strong storytelling in written and verbal formats, deep familiarity with go-to-market planning, product launch cycles, and performance reporting, plus a track record of influencing.

Is this a remote position or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate has a background in management consulting or in-house marketing strategy, with a track record of enabling high-growth product launches, and is comfortable writing strategy papers, diving into data, resolving GTM conflicts, and aligning senior stakeholders.

Credit Karma

Provides free credit scores and financial tools

About Credit Karma

Credit Karma provides financial tools and resources to help individuals improve their financial health. The platform offers free access to credit scores, credit monitoring, and personalized recommendations for credit cards and loans, including options for cars, homes, and personal financing. Users can track their credit progress and receive alerts about changes to their credit reports. Unlike many competitors, Credit Karma operates on a freemium model, allowing users to access a wide range of services at no cost while earning revenue through partnerships with financial institutions. The company's goal is to empower its members to achieve their financial goals by providing helpful resources and fostering a sense of ownership and progress in their financial journeys.

Oakland, CaliforniaHeadquarters

2007Year Founded

$358MTotal Funding

ACQUISITIONCompany Stage

Fintech, Cybersecurity, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

Commuter Benefits

Wellness Program

Paid Vacation

Paid Sick Leave

Education Perks

Risks

Increased competition from Walmart-backed FinTech One could challenge Credit Karma's market share.

Integration challenges from Zendrive acquisition may distract from Credit Karma's core objectives.

Intuit's AI advancements could overshadow Credit Karma's financial tools and services.

Differentiation

Credit Karma pioneered free credit scores, setting it apart in personal finance.

The company offers a comprehensive suite of free financial tools and recommendations.

Credit Karma's freemium model generates revenue through partnerships with financial institutions.

Upsides

Credit Karma's acquisition of Zendrive enhances its mobility risk intelligence offerings.

AI-driven financial assistants could inspire Credit Karma to develop personalized financial tools.

Growing digital solutions adoption by SMBs presents expansion opportunities for Credit Karma.

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