Principal, Business Operations – Go-To-Market Systems

Remote

Apply with AI Apply

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Non-profit, Financial ServicesIndustries

Requirements

Candidates should possess 8-12+ years of experience in Go-To-Market systems, business operations, or sales operations. A strong technical background, particularly with Salesforce, is required, along with experience in sales engagement, marketing automation, and customer success tools. Familiarity with APIs, middleware, and AI models is also necessary.

Responsibilities

The Principal, Business Operations – Go-To-Market Systems will own the vision, strategy, and execution for GTM systems, including Salesforce, sales engagement, marketing automation, and customer success tools. Responsibilities include designing and implementing system architecture, developing a GTM systems roadmap, configuring and enhancing Salesforce, building automation and AI-driven processes, and mentoring a small team of implementers. This role involves partnering with GTM leadership, RevOps, and Data teams to ensure system alignment, data integrity, and user experience, while also identifying and embedding AI capabilities to improve efficiency and productivity across GTM workflows.

Skills

Salesforce

Go-To-Market (GTM) Systems

Sales Systems

Marketing Automation

Customer Success Tools

Data Enrichment

Business Operations

System Architecture

System Design

System Integration

Process Design

Data Flows

Salesforce Expertise

Product Minded Approach

Scalable Solutions

Technical Lead

RevOps

Data Teams

GoFundMe

Online platform for crowdfunding and fundraising

About GoFundMe

GoFundMe is an online platform that enables individuals and organizations to raise money for various needs and aspirations. Users can create fundraising campaigns in just five minutes by sharing their stories and soliciting donations from their networks and beyond. The platform caters to a wide range of clients, including those facing medical emergencies, families in need of memorial funds, students seeking educational support, and nonprofits looking for financial assistance. GoFundMe operates globally and has built a community of over 100 million people who have collectively raised $25 billion through more than 200 million donations. The company generates revenue through voluntary tips from donors and a small transaction fee on each donation, which helps cover payment processing costs and maintain platform security. GoFundMe's goal is to provide a safe and user-friendly experience for both donors and recipients, leveraging community support to help people meet their financial needs.

Redwood City, CaliforniaHeadquarters

2010Year Founded

$1,178.5MTotal Funding

SERIES_ACompany Stage

Fintech, Social ImpactIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Hybrid Work Options

Family Planning Benefits

Commuter Benefits

Parental Leave

Unlimited Paid Time Off

Mental Health Support

Wellness Program

Professional Development Budget

Conference Attendance Budget

Risks

Emerging crowdfunding platforms with lower fees could attract users away from GoFundMe.

Partnership with Meta may expose GoFundMe to privacy concerns, affecting user trust.

Reliance on voluntary tips may be unsustainable during economic downturns.

Differentiation

GoFundMe is the most trusted name in crowdfunding since its founding in 2010.

The platform serves diverse clients, from individuals to nonprofits, globally.

GoFundMe's user-friendly interface allows fundraisers to start campaigns in five minutes.

Upsides

Collaboration with Meta enhances social sharing, boosting fundraiser reach and effectiveness.

Specific relief funds for disasters position GoFundMe as a go-to emergency platform.

Partnerships with organizations enhance GoFundMe's reputation as a socially responsible platform.

Land your dream remote job 3x faster with AI

Try Jobo Free