PPC Analytics Manager at Farfetch

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Luxury Fashion, E-commerceIndustries

Requirements

Experience in leading and mentoring a team of analysts
Experience in managing PPC campaigns with a strong focus on measurement, bidding strategies, analytics, and tool development
Strong analytical skills with the ability to interpret complex data sets and identify trends
Expertise in developing and deploying tools or scripts for automating PPC operations and enhancing campaign performance
Expertise in A/B testing methodologies and data-driven decision-making
Excellent communication skills with the ability to translate technical analysis into business recommendations
Experience in managing large-scale PPC campaigns, preferably in a multinational or global context
Experience in setting KPIs, forecasting budgets, and managing campaign performance to achieve ROI targets

Responsibilities

Lead and mentor the team, providing guidance and setting objectives for the area
Oversee the planning, execution and optimization of PPC campaigns across search engine platforms (e.g., Google Ads, Bing Ads) to drive traffic, conversions, and revenue
Develop and maintain relationships with key stakeholders, including search engine representatives, vendors, and agency partners
Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting and performance analysis
Employ advanced bid management tools and algorithms to refine bidding strategies across diverse PPC platforms
Conduct in-depth analysis of PPC campaign performance, identifying trends, insights and opportunities for improvement
Collaborate closely with cross-functional teams including digital marketers, data scientists, and IT professionals to integrate PPC strategies with overall marketing initiatives
Stay updated on industry trends, best practices, and innovations in PPC advertising and measurement techniques

Skills

Google Ads

Bing Ads

Google Shopping

PPC

Analytics

Reporting

Feed Management

Campaign Optimization

Tool Development

Search Engine Marketing

Farfetch

Online marketplace for luxury fashion items

About Farfetch

Farfetch operates as a global online marketplace for luxury fashion, linking high-end brands and boutique retailers with consumers. The platform allows users to browse and purchase a wide range of luxury items, ensuring that both brands and retailers can reach a worldwide audience. Farfetch's business model is centered around facilitating these transactions, earning revenue primarily through commissions on sales made through its site. Additionally, it offers services like digital marketing and logistics to help its partners enhance their online presence. A distinguishing feature of Farfetch is its acquisition of LUXCLUSIF, a luxury resale platform, which enables it to cater to the growing demand for pre-owned luxury goods. The company's goal is to provide a seamless shopping experience for luxury fashion enthusiasts while supporting brands and retailers in expanding their reach.

London, United KingdomHeadquarters

2007Year Founded

$682.9MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees