PPC Analytics Manager at Farfetch

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Luxury Fashion, E-commerceIndustries

Requirements

Experience in leading and mentoring a team of analysts
Experience in managing PPC campaigns with a strong focus on measurement, bidding strategies, analytics, and tool development
Strong analytical skills with the ability to interpret complex data sets and identify trends
Expertise in developing and deploying tools or scripts for automating PPC operations and enhancing campaign performance
Expertise in A/B testing methodologies and data-driven decision-making
Excellent communication skills with the ability to translate technical analysis into business recommendations
Experience in managing large-scale PPC campaigns, preferably in a multinational or global context
Experience in setting KPIs, forecasting budgets, and managing campaign performance to achieve ROI targets

Responsibilities

Lead and mentor the team, providing guidance and setting objectives for the area
Oversee the planning, execution and optimization of PPC campaigns across search engine platforms (e.g., Google Ads, Bing Ads) to drive traffic, conversions, and revenue
Develop and maintain relationships with key stakeholders, including search engine representatives, vendors, and agency partners
Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting and performance analysis
Employ advanced bid management tools and algorithms to refine bidding strategies across diverse PPC platforms
Conduct in-depth analysis of PPC campaign performance, identifying trends, insights and opportunities for improvement
Collaborate closely with cross-functional teams including digital marketers, data scientists, and IT professionals to integrate PPC strategies with overall marketing initiatives
Stay updated on industry trends, best practices, and innovations in PPC advertising and measurement techniques

Skills

Key technologies and capabilities for this role

Google AdsBing AdsGoogle ShoppingPPCAnalyticsReportingFeed ManagementCampaign OptimizationTool DevelopmentSearch Engine Marketing

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

The role is based in the London office located in Old Street, with an open-plan space ideal for collaborative working, suggesting an on-site presence is required.

What skills and experience are required for the PPC Analytics Manager role?

Candidates need experience leading and mentoring a team of analysts, managing PPC campaigns with focus on measurement, bidding strategies, analytics, and tool development, plus strong analytical skills.

What does the company culture at Farfetch look like?

Farfetch emphasizes empowering individuality, celebrating diverse skills and perspectives, and creating an inclusive environment. The marketing team has a data-driven approach, revolutionary spirit, test and learn culture, and collaborative style.

What will I be doing in this PPC Analytics Manager role?

You will lead and mentor a team, oversee PPC campaign planning, execution and optimization, develop custom tools and dashboards, conduct performance analysis, and collaborate with cross-functional teams.

What is the salary or compensation for this position?

This information is not specified in the job description.

Farfetch

Online marketplace for luxury fashion items

About Farfetch

Farfetch operates as a global online marketplace for luxury fashion, linking high-end brands and boutique retailers with consumers. The platform allows users to browse and purchase a wide range of luxury items, ensuring that both brands and retailers can reach a worldwide audience. Farfetch's business model is centered around facilitating these transactions, earning revenue primarily through commissions on sales made through its site. Additionally, it offers services like digital marketing and logistics to help its partners enhance their online presence. A distinguishing feature of Farfetch is its acquisition of LUXCLUSIF, a luxury resale platform, which enables it to cater to the growing demand for pre-owned luxury goods. The company's goal is to provide a seamless shopping experience for luxury fashion enthusiasts while supporting brands and retailers in expanding their reach.

London, United KingdomHeadquarters

2007Year Founded

$682.9MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees